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Sassy Mama’s Ultimate Maternity Wear Roundup

Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For YouStyle For You

Congratulations, you’re expecting! And whether you’ll choose bump-hugging style or you’re more of an elegant draper, you’re going to need some new clothes! While some people don’t see the point in wasting money on clothes they’ll only wear for a few months, fashion-lovers (like some of us here at Sassy Mama!) were more of the “If I’m going to look fat, then I’m going to look fab!” train of thought!

So, without ado, here’s our favourite maternity labels to get you looking tip-top and ready to rock that bump in style!





Mayarya promises to shake up the concept of maternity wear being frumpy and short-lived with carefully curated pieces that can be worn post-pregnancy, giving you maximum bang for your buck. And they’re bringing some seriously covetable brands from across the world right here to the ‘852. Favourites like Isabella Oliver (Mayarya carry the full range!), Citizens of Humanity and J Brand Maternity Jeans will rub shoulders with select independent designers such as Keungzai from the UK and Rosie Pope from New York, giving you a workable wardrobe of stylish pieces to carry you seamlessly from preggers to parenthood. Mayarya is set to open in Sheung Wan (conveniently just down the road from Sassy Mama HQ!) on 1 June, with a Stanley Plaza location to follow in August, but in the meantime keep up-to-date with them on Facebook and stay tuned for more to come.

26 Jervois Street, Sheung Wan, Hong Kong (Opens 1 June 2013.)
Tel: (852) 2868 5661
Email: [email protected]




A Pea In The Pod Maternity offers practically everything you’ll need for your maternity wardrobe, with a great selection of maternity dresses, skirts, shorts, tops, work wear, lingerie and swimwear – all of which are reasonably priced. We are loving their summer collection, featuring masses of options for those long, hot Hong Kong days. International shipping is available by clicking on the International Delivery button at checkout, but it will cost you approximately $350(!) and up, depending on the number of items that you choose. However it may be worth shelling out for if you find something that you really love!

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A Pea In The Pod Suzi Chin Maggy Boutique Short Sleeved Ruched Maternity Dress approx $1245.

Love it or hate it, ASOS comes up trumps again, offering a wide selection of maternity clothing in UK sizes 6 to 18. Prices are very reasonable, and, most importantly, delivery to Hong Kong is free! So in the words of ASOS, “Stay chic throughout your pregnancy… with clothes designed to flatter your bump and accommodate your new curves”. The in-house collection includes dresses, jeans, tops, lingerie, and swimwear, none of which will break the bank. For the most affordable one-stop maternity shop, it’s hard to beat ASOS.


ASOS Maternity Exclusive Maxi Dress With One Shoulder $595.

High street favourite H&M is a good port of call for basics such as maternity jeans, jeggings, shorts and tops. They also carry a limited range of maternity bras and nursing tank tops. It’s all very affordable, but it’ s just a shame that the range isn’t bigger! Come on H&M… show mamas-to-be a little more love!

In their own words, Hatch is for “style-savvy expectant mothers who you’d never ever see in any ordinary maternity section”! There’s no denying this is a fash-forward brand for mamas-to-be – we love the stylish S/S ‘13 collection and the Plage range is perfect for when the mercury rises here in the ‘Kong. But Hatch is a little pricier than some of its high street competitors… dresses average out at approximately $2000, and then there’s the shipping to Hong Kong, which is a flat rate of $430yikes! Oh well, sometimes you just have to splash the cash to look good…

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Hatch Beach Tie Dress approx. $2160.

Isabella Oliver believe that just because you’re pregnant doesn’t mean you have to ditch your personal style, so maternity wear that’s stylish, flattering, and comfy during pregnancy, nursing and post pregnancy is the name of the game here. No wonder this brand is a celeb mama favourite! The range includes maternity underwear, nightwear and even shoes, together with all the staples. Again, a little pricier than some of its high street competitors at around $600-$1000 for tops, and $1300 to $3600 for dresses, Isabella Oliver ships to Hong Kong for approx $115, taking 5-10 days. If you can’t (or won’t!) wait, a selection is available at Sassy Mama fave, Tiny Footprints.

It’s always good to support home-grown businesses, and Hong Kongers Linea Negra Maternity – who have been bringing a wide range of well-known and boutique brands to the ‘Kong for a whole decade – offer a stylish selection of maternity wear from over 40 brands, all tailored to our (fickle!) climate. The range includes pretty summer essentials such as shorts and dresses for those hot, long days but also great swimwear and lingerie choices too, at all price points, from high-end to high-street. This is a great option if you want to try before you buy and designs are as flattering as they are fashionable.

With its great use of print and flattering cuts well suited to the HK climate, Madderson London is a welcome newcomer to the local maternity scene, and with the founder recently relocating the the ‘Kong, you can expect to see much more from this brand. Prices are definitely more luxe than high street, but if you want something special or are feeling a little tired and dowdy then this is a real fashion pick-me-up! The range is available online, but with shipping at approximately $240 you might be better off checking out the range at Nine Months Maternity boutique in Central instead.

PicMonkey Collage

“Charlotte” Dress $2999 And “Athena” Maxi Dress $3850, Both By Madderson London.

Motherhood Maternity is a great website that includes all your trusty essentials plus swimwear, lingerie and work clothes. Other noteworthy labels include Jessica Simpson Maternity, Loved by Heidi Klum, and Bump Start for some very affordable options to get you started in style. The site ships to Hong Kong (during checkout you need to click on the International Shipping option), alas it costs approx $250 but as the prices and range are good, you may be willing to pay up for the shipping.

PicMonkey Collage

Loved By Heidi Klum Sleeveless Slimfit Maternity Maxi Dress approx $310, Jessica Simpson Spaghetti Strap Lightweight Maternity Tank approx $340.

Mothers en Vogue is new to the ‘852, but is already a big hit in its native Singapore, where the label is renowned for combining style and practicality. This is your stop if you are looking for maternity clothes that will double-up as nursing wear and beyond, and most importantly of all, won’t look like maternity clothing! Fabrics are floaty and flattering, and the mum-and-daughter lines are adorable. 

UK high street favourite Next definitely gives ASOS a run for its money in the affordable-but-fashionable maternity stakes, offering an extensive selection of maternity tops, jeans and dresses in sizes UK 8 – 22, with some work wear options too if you’re slogging away in the office. It offers free shipping to Hong Kong (yay!) and promises to deliver in only 2- 3 business days. The maternity range also includes swimwear and lingerie.

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Next Grey Stripe Jersey Maxi approx. $465. 

Nine Months Maternity is another Hong Kong favourite, and you can either buy online or visit their Wyndham Street boutique. Bringing exclusive maternity brands to Hong Kong, this includes favourites such as J Brand and James Jeans, fashion forward brands such as Oilan, Madderson London and Stephanie Shell, but also essentials including nursing tops from award winning Glamourmom. Shipping is free for orders over $1000, or $20-40 for orders under this amount. Depending on which brand you plump for, the prices can be reasonable to a little more luxurious.

Old Navy is a great one-stop shop to stock up on all your summer maternity essentials. Affordability is key here, with dresses priced at around the $200-$300 mark, with some great denim maternity shorts too – perfect for Hong Kong. Shipping is available for around $250 and up (depending on how much you buy), but as prices are so reasonable you might be inclined to turn a blind eye to the delivery charge.

Italian for “I am a vessel”, Sono Vaso‘s fashionable, comfortable and high quality maternity wear will make you feel like a million bucks and a fine vessel at that! Dresses are priced reasonably from $550 to $700 online and you can also buy selected styles from Bumps to Babes. Check out Sassy Mama-to-be Maura’s top picks from their summer collection, along with some styling tips.

Photo 9 SonoVaso 1

Cami stripe maxi $550.

Another great online shopping destination in every fashionista’s arsenal, Shopbop also has a maternity section. Tried and tested mama faves include J Brand, James Jeans, Citizens of Humanity, and DL1961 for some of the best fitting maternity denim; Free People for stylish tunic tops; Rachel Pally for some glam maxi options; and fashion-forward Hatch (see above) to name but some of the labels here. Shopbop offers express international shipping, which is free on orders over USD$100 (approx HKD$776).



Gennie’s has a department within Sogo, Causeway Bay, and offers a good selection of maternity and nursing underwear. The personal fitting service takes into account how many months pregnant you are and allows for ‘growth’! Do call ahead to make sure they fit you in.

House of Fraser stocks favourites such as Hot Milk and Elle Macpherson Intimates maternity bras and nightwear. Shipping is available to Hong Kong for a flat rate of approx $120.

Marks and Spencer carry a limited range of maternity lingerie in-store in Hong Kong, so you may be best visiting their UK website and ordering online. International shipping is available, costing approx $150.

QueenBee is an Aussie brand – so, given that they’re going into winter right now, the clothes might be a little out of season – however they do stock a good selection of maternity swimwear and lingerie. Shipping is available to Hong Kong, costing a flat rate of AUD$15 (approx HKD $120).

Australian website, Zodee stocks an extensive range of some of the best loved maternity lingerie brands including Hot Milk, Freya, Cake Lingerie, Berlei and the list goes on… even including La Leche League International (who knew they did bras??) Zodee offers free standard shipping to Hong Kong on all orders over AUD$40 (around HKD $320), or a flat shipping charge of AUD$9.95 for all orders under AUD$40.

And don’t forget A Pea In The Pod Maternity, ASOS, Isabella Oliver, Linea Negra Maternity, Mayarya, Motherhood Maternity, Next, and Nine Months Maternity (all above) as they also stock maternity lingerie.



Many of the brands mentioned above stock swimwear, but if you need to get poolside pronto then Sabina Swims “Mommy Me” is just the ticket. With a flattering sweetheart neckline and ruched sides with adjustable drawstrings, this tankini top will grow with you, and can be teamed with any of the Sabina Swims range of bikini bottoms. They have some absolutely gorgeous prints to choose from and are suitable for mamas-to-be up to 7 – 8 months pregnant. You can also buy online.

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“Mommy Me” Tankini Top From Approx $675.

Another option if you want to try before you buy, is to pay a visit to Swim and Fitness in Wanchai. Their in-house signature brand Gourami does a fantastic maternity line of swimwear that manages to look glam whilst also supporting and shaping in all the right places – and all clock in at a very reasonable $499. If you can’t face the trip to Wanchai then you can also buy online.

Photo 11 swim-and-fitness-gourami-maternity


Again, it goes without saying, don’t forget the other brands mentioned above including: A Pea In The Pod Maternity, ASOS, Isabella Oliver, Linea Negra Maternity, Mayarya, Motherhood Maternity, Next and Nine Months Maternity as they also stock maternity swimwear. 

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