The Team

Originally from Philadelphia, Pennsylvania (USA), Maura lived in Hong Kong from 2008-2023 and is now based in Singapore. Maura calls herself an accidental entrepreneur because when she co-founded Sassy in 2009 it started out as a hobby. Many years later it has grown to include 2 brands (Sassy and Sassy Mama) across multiple locations (Hong Kong and Singapore). She has loved seeing the brands grow over the years and is in awe of the impressive team who continue to inspire her with their hard work and creativity. Maura is a mom of 2 (in the tween/teen age range) and she loves her daily walks with her dog. As an aspiring surfer, she is ready to stop talking about a surf/yoga retreat and hopes that this is the year she finally books one.

Originally from the north of England, Paula has called Hong Kong home since 2008. She’s travelled the world in international media, pursuing her passion for storytelling in all its forms and spending over 15 years in global newsrooms, including senior leadership roles at CNN, Bloomberg and CNBC. Before arriving at Sassy, Paula ran her own content consultancy for five years, helping brands tell stories people want to read, watch and share.

Now, Paula pours that experience into growing Sassy across Hong Kong and Singapore, mixing serious media credentials with her love of fun, food and female-forward content. A born people‑person, she loves building teams, mentoring talent and creating spaces where great ideas can thrive. A mum to two kids and two more fur babies, she lives in Sai Kung, soaking up Hong Kong’s natural beauty. When she’s off duty, you’ll find her at the beach, having fun with her kids or enjoying the occasional waterfront cocktail (preferably with a side of fries).

Suchetana swapped a corporate career in India for lifestyle journalism in Hong Kong 9 years ago and hasn’t looked back since. With published work in major publications in Hong Kong and abroad, she is always on the lookout for the next untold story. She loves reading as much as she does writing and can often be found engrossed in her Kindle on the MTR or a cafe.

After living in seven different cities, Anna recently returned to the 852 and is reacquainting herself with the city’s ever-changing neighbourhoods. She is especially passionate about sexual health and politics, and is enjoying exploring Hong Kong’s burgeoning queer scene.

Veena was born and raised in Hong Kong and (after IB in Thailand and Uni in the UK) has now returned after 10 years abroad. While she reacquaints herself with the city, you’ll find her scouring the streets searching for affordable sushi and cafes serving Oat Milk Mochas, scribbling down random pieces of poetry, binge-watching tv shows like she has nothing better to do and discovering all the ways HK has changed in the last decade.

Elly was born and raised in China, and she’s a huge fan of pandas. She can spend an entire day watching videos of pandas eating bamboo. She moved to Hong Kong in 2013 and enjoys eating dim sum and taking in the gorgeous harbour views.

Born and raised in 852, Grace is a creative soul with a passion for art, fashion and hunting for some good coffee! She expresses herself through painting and photography, always appreciating beauty in her surroundings. During her free time, she enjoys reading with a cup of coffee in hand.

Born and raised in Hong Kong, Radha ventured to the UK for university before returning home and finding her way to Team Sassy. With a background spanning editorial, social media and digital marketing, she’s always been drawn to communication, storytelling and keeping projects running smoothly. When she’s not organising timelines and ticking things off her to-do list, she’s probably enjoying a dim sum brunch, hunting for the city’s best cheung fun or convincing friends that ordering one more basket is always a good idea.

Born and raised in the UK, Emily moved to Hong Kong in 2011 in a quest to learn more about her roots and heritage. She loves to cook and can often be found in her local wet markets seeking out fresh produce for her culinary creations. When not obsessing about her next meal, she enjoys hiking, board games and finding new ways to burn calories. Emily focuses on partnerships with Sassy.

With roots in the Philippines and the UK, Sarah proudly calls 852 home. Her career has been a journey of curiosity, from e-commerce start-ups to the fast-paced world of insurance, before finding her perfect fit at Sassy. When not working, you’ll likely catch her exploring Hong Kong’s best eats, hiking its scenic trails or daydreaming about her next holiday.