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Digital Marketing Manager

Sassy Media Group is looking for a Digital Marketing Manager in Hong Kong. The Digital Marketing Manager will be a key member of the lively Hong Kong team, supporting current marketing activities and by planning new marketing initiatives to drive traffic to the Sassy / Sassy Mama Hong Kong channels. The scope includes business analysis, stats reporting, social media management and more. This position reports to the Sassy Media Group Managing Director Hong Kong. The selected candidate will be responsible for developing and implementing a digital marketing strategy that covers all aspects of the digital footprint for Sassy and Sassy Mama Hong Kong, studying economic and market indicators, identifying clients and readers and their current and future needs, and staying up to date with the competitive landscape. The candidate will also manage and optimise the Sassy and Sassy Mama Hong Kong presence on social media, including writing copy, briefing the design team and image sourcing. To apply for this position, the applicant must have degree-level education in marketing or a related field, 3-5 years proven working experience in digital marketing in a related field as well as demonstrable experience leading and managing SEO, marketing database, email, social media and display advertising. The applicant must be eligible to work in Hong Kong with a Hong Kong visa. See full job description via the link below. To apply for this position, please email [email protected] with your CV, cover letter and salary expectations.
See job description


We are always looking for talented people to contribute to Sassy Mama, so if you are passionate about writing — and everything Hong Kong — we want to hear from you. To apply please send an email marked “Sassy Mama Contributor Application” to [email protected] and please include the following information: your CV; relevant writing samples; a cover letter setting out why you like Sassy Mama and want to write for us, as well as listing the site sections you are most interested in; plus 2-3 article pitches. If we feel you would be a good fit for Sassy Mama, we'll be sure to get in touch. But we do receive a large number of emails so unfortunately we are unable to respond to everyone individually.
Living as an expat in Hong Kong can sometimes be tough. That changed once I started working at Sassy Mama. I now have a satisfying job, colleagues who are friends and, of course, I always know what's hot and happening in the city!
Anita Balagopalan, Editor