Pure x Pink October 2017

This month, Hong Kong’s much-loved fitness studio, Pure, brings back Pink October as it promotes breast cancer awareness in Hong Kong by selling pink Pure merchandise and more. All proceeds go towards supporting centres such as the Hong Kong Breast Cancer Foundation, Hong Kong Cancer Fund and Maggie’s Cancer Caring Centre. By participating in this charitable cause, Pure communicates its aim of promoting 360 degree holistic health and wellness. So if you’re one of the prestigious card-holders of this gym, add a touch of pink to your work-out gear and if you’re not, don’t worry! You can still walk in, dressed in pink and try nood’s special pink smoothie ($68) or even sign up for one of their Karma Yoga classes!