“Break The Chain” Campaign With Mural Art + AR

Did you know that Hong Kong is a global wildlife trafficking hub? A Members Bill is currently being considered by the Hong Kong Government that will substantially tackle this issue, providing greater investigative powers to crack down on these crimes, by incorporating wildlife crime offences into Hong Kong’s Organised and Serious Crimes Ordinance (OSCO). To raise public support for the Members Bill, the “Break The Chain” initiative has been launched by the Hong Kong Wildlife trade working group, ADM Capital Foundation (ADMCF) that contributes to climate action and biodiversity protection and the non-profit platform, ARTISTS who LOVE ANIMALS & NATURE (ALAN).

This innovative public street art campaign hopes to earn public support. These city-wide art pieces highlight some highly trafficked flora and fauna such as rhinos, pangolins, sharks, elephants, orchids, etc. Thanks to AR, passers-by can observe and interact with these endangered species in front of these murals across the city.

As part of the campaign and to support the passage of the bill, ADMCF aims to collect 10,000 + signatures from concerned citizens. The petition can be accessed via a mini-site accessed via QR codes on the murals or SupportHK.org.

So where can you view these innovative murals?

From Friday, 30 April – Hollywood Road, Hong Kong (Artist: Ta Ka)
From Friday, 7 May – Wong Chuk Hang, Hong Kong (Artist: Bao)
From Friday, 14 May – Locofama, Sai Yin Pung, Hong Kong (Artist: Hughie)
From Friday, 28 May – Linguini Fini, Elgin Street, SoHo, Hong Kong (Artist: Carol & Rebecca)
From Saturday, 5 June – Lan Kwai Fong, Hong Kong (Artist: Neil)
From Friday, 18 June –  H.A.N.D.S. Tuen Mun, New Territories, Hong Kong (Artist: Parents Parents)
From Friday, 25 June – Location TBC (Artist: Calvin Ho)

Watch the campaign launch here