Armani Junior Store Re-Opening in Causeway Bay!

Fashion meets comfort at Armani Junior’s new store…

Whether you’re after quality basics or special occasion outfits, there’s something for every child at Armani Junior! With clothing for every age (from newborns to sweet sixteens), we can’t wait to head to the Causeway Bay store to check out the Fall/Winter collections! What we love about Armani Junior is that the range is as varied as the lives of the kids for whom it was created. We’re also giving the brand a gold star for its eco-friendly product philosophy, with all items produced in natural fabrics.

Itching to know what’s in-store? Mamas with little ones, you’ll go crazy for the Newborn Collection, which is all about playsuits and outfits in jersey, chenille and cotton interlock, with delicate muslin details. Go with graphic prints of mini versions of Emporio Armani Manga Bear, or tiny frogs and balloons on a polka-dotted white and pink background… We can’t decide which is cuter!

For girls six months to 16, look no further than the Armani Junior Girl collections. The Armanissimo collection is a go-to if you’re after something practical, featuring power-stretch fabrics; if only this range came in mama sizes! Next there’s the Artisanal collection, with a delicate palette including pale pink, plain grey, multi-coloured, milky white and blue, finished with decisive touches of pink glitter.

We also have to mention the special Frog project collection for Armani Junior Girl, inspired by Japanese artist Yayoi Kusama. Think polka dots – white on blue or blue on white – and a frog as a recurring detail. We can’t take our eyes off the navy double-breasted jacket, the hood decorated with a frog’s outline, also on the cap, leggings and socks. You’ll have no trouble getting your little one dressed in the morning when they get to put on all this!

For birthdays, weddings and holidays (and just when they feel like dressing up!), Armani Junior Girl’s Luxury Capsule collection is inspired by the Haute Couture Giorgio Armani Privé range. We have our hearts set on the silk velvet garments with bamboo patterns… oh, and the cardigan that fastens with a jewel button… and the feather-light tulle dress; available in white, red or blue with embroidered polka dots, your little girl really will feel like a princess!

We haven’t forgotten about the boys! Armani Junior Boy has six month to 16 year olds covered this winter, their Forest outerwear a worthwhile investment, with a palette of blue, white, light grey and forest green, and material like wool, fabric velvet and canvas to keep them cosy. Then there’s the smart-casual, all-occasion Lunar outerwear range, the bright brush stroke design against a chromatic base inspired by artist Jackson Pollock. Studs are also the must-have offering for boys this season at Armani Junior, on everything from shirts and jackets to parkas.

To celebrate the new store opening, kids will receive candies and balloons. During Monday, 26 September to Sunday, 7 October, customers who purchase three regular priced items or more can receive a 15% discount.

So what are you waiting for, mamas? Come get the kids’ winter wardrobes sorted at Armani Junior!

Armani Junior, 7/F Sogo, Causeway Bay, Hong Kong, www.armani.com/hk