Flaunt: Hong Kong’s Cutest Lingerie Boutique

Got a drawer full of greying undies and ill-fitting bras that you’re putting off updating because you don’t want to admit that you may have changed size since baby wreaked havoc on your boobs? Well, us too, but we’re making a stand and heading to the fabulous Emily Richardson’s new boutique, Flaunt, on Lyndhurst Terrace! The recently opened teeny shop of wonders is not your typical lingerie shop – every item has been hand-selected to be as comfortable as it is practical, and to work for the body shapes of real women rather than Victoria’s Secret models. Ah, comfort, now that’s an idea we can really get on board with when it comes to lingerie…

Firstly, we’re in love with Flaunt’s selection of Hanky Panky thongs, which come in a range of fun colours and a “one size fits all” approach. Without getting too graphic, these are thongs that will never give you a wedgie! They’re deliciously soft with a large cotton gusset so you can wear them all through pregnancy without resorting to granny pants, and they’re pretty too. Score! Stock up mamas – these are your new “every day knickers”. Emily also recommends the “Commando” knicker – a seamless panty (yuck, hate that word) which will eliminate VPL once and for all. Don’t be caught without them!

We’ve talked knickers, now onto knockers. Firstly there are bras from The Little Bra Company which are perfect for petite girls who might not think cleavage is an option without serious engineering, gel pads and all kinds of other boosting technologies. The Little Bra Company makes bras that are pretty, lightly padded and super-comfy that will give you a bit of sexy sizzle in sizes from 28A to 36B. For grown-up elegance, you can’t beat Oroton, and if you’re looking for a bit more fun, we love Pleasure State, Cosabella and Eberjey.

Let Emily give you a proper fitting (you’re likely to be surprised that you aren’t the size you thought you were!) and make recommendations as she really knows her products.

Flaunt, Unit 902, 9/F, Union Commercial Building, 12-16 Lyndhurst Terrace, Central, 2545 8813
email: emily@flaunthk.com
www.flaunt.hk