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Mama-Approved Sun-Proof Swimwear for Kids by Elly la Fripouille

Elly la Fripouille - Summer UV swimwear
Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For KidsStyle For Kids

Play on the beach, worry-free with Elly la Fripouille’s sun-safe swimwear for your kiddos!

Summer has officially hit Hong Kong, and whether you’re staying in the city, or heading on a (much deserved) holiday, it’s prime time to grab the whole family for some fun in the sun. Braving the heat is always easier when you’re swimming and playing by the beach, so now there’s only one thing the little ones need: the perfect, protective swimwear.

Keeping the kiddos looking cool is easy, but making sure that they’re shielded against harmful rays is every parent’s primary concern. Fear not, mamas, we’ve got your cutie covered (literally!) with the fabulous Elly la Fripouille! Pairing youthful style with sun protection, this luxury French-based line of swimwear prides itself in defending children’s sensitive skin from damaging UV rays… The adorable nautical designs are just an added bonus that comes with this super chic brand!

Founded and designed by the husband-and-wife team, Audray and Fabrice, the line was inspired by their eldest daughter, Elly, and the need for UV summer essentials. Fripouille is a French word meaning mischievous and playful (which sums up our munchkins pretty accurately), and, incase you’re wondering, it’s pronounced “El-ee la Free-poo-ee”. The couple creates colourful, stylish swimsuits and sets for lucky littles up to the age of 5, keeping them safe in the heat.

As a brand started by parents themselves, their UPF50+ thermo-breathable fabric is free of harmful chemicals, completely environmentally friendly, and 100% mama-and-papa-approved. The designs are built to dry quickly, and withstand chlorine and salt water (phew!). As if that wasn’t dreamy enough, they’ve also designed wide-brim hats, caps and sunglasses to really block out the sun. For babies, the reusable UV swim diapers are a sustainable alternative to disposables – and this season they feature ice cream prints! Style meets practicality? Tick!

We trust that all tiny tots will be looking AND feeling their best when dressed in Elly la Fripouille! Plus, their new July collection is bringing us matching father-and-son, and mother-and-daughter swimsuits, rash vests to wear during pregnancy, and itsy-bitsy baby sun caps.

Sassy Mama Perk You can buy their swimwear at Four Seasons Hotel, or online, and as a special bonus for all Sassy Mamas, Elly la Fripouille is offering free shipping to Hong Kong with the discount code SASSYMAMAHK. Before you stock up on your summer necessities, fill your details in the form below for the chance to win $300 off these gorgeous goodies!

With Elly la Fripouille keeping our tots cute, comfortable, and properly UV protected, we are counting down the days till we get to (sensibly) soak up the sun…

Brought to you in Partnership with Elly la Fripouille

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