Social Media


Comfy Classic Children’s Wear from the Newly Established Naomi Wear

Naomi Wear - Children's clothing brand
Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For KidsStyle For Kids

Naomi Wear is now offering free shipping for all their fabulous kiddie clothes…

One of the ultimate perks of being a mama has got to be watching your little ones grow. And isn’t it just a bit more fun watching them change before your eyes when they’re decked out in the cutest clothing ensembles? The clock is ticking faster than we can believe, and we know full well that we won’t be able to decide what our tiny tots wear for the rest of their lives… That’s exactly why we’re intent on making the most of this time whilst it lasts!

Looking for the ultimate baby, toddler and kiddie clothes to feature in your next styling session? We’ve got you covered, with the recently launched online boutique: Naomi Wear, providing adorable premium outfits for bubs up to the age of 6! The store is based out of our hometown, right here in Hong Kong (but don’t worry, they ship globally too!), and focuses on bringing in indie brands from Japan and Korea. The experts at Naomi Wear handpick simple, comfy, playful designs that completely cater to the needs of little growing humans.

Classic designs are definitely something we look for when shopping for ourselves, ladies, so it makes sense that going back-to-basics would work for the smaller versions of us too! The founder of Naomi Wear, May, explains that “over dazzling pattern and design may overshadow children’s true characteristics”, which is exactly why they focus on “sheer simplicity with playful details”. We can all agree that “kids need comfortable materials and cutting to freely romp around”, so we’re thrilled that they make clothes suitable for every occasion and season. Yup, that’s right mamas, the Autumn Collection is here just in time for the cooler weather! As a special treat, we are loving their baby kimono made of 100% Japanese cotton. Whether it’s for your own clan, or as a gift to a fellow fam, this luxurious item is ideal for our favourite pastime… family photography!

Naomi Wear - Online Boutique Children's clothing brand

If you’re looking for clothes they’ll love for each day of the week, their unisex kids line is worth checking out. With calming colours and subtle details, they create chic, polished looks that are definitely Sassy Mama approved. Once you’ve got that set, be sure to get your hands on their head-to-toe accessories. They have everything from practical little backpacks and aprons, to adorable hairbands and socks… Oh, and if you’re on the hunt for some extra styling inspo, their Look Book (especially designed to inspire customers to mix and match) might just have what you’re looking for. Make your way over to their pop-up store in Discovery Bay on Sunday, 11 September from 11am to 6pm (at booth 6) to really get a feel for their super soft fabrics!

Sassy Mama PerkAs a special treat for our Sassy Mama readers looking to order online, Naomi Wear is offering free shipping! Simply use the discount code “SassyMama” to waive the shipping fee for every order to Hong Kong addresses. Valid until Saturday, 31 December 2016.

By selecting independent kiddie brands that are generally not available in Hong Kong, Naomi Wear’s simple, comfy and playful designs have definitely caught our eye. We can’t get enough of their natural, breathable fabrics, that make our little ones extra soft and snuggly – all whilst ensuring the maximum comfort and freedom! Hooray!

Brought to you in Partnership with Naomi Wear.

more sassy mama

What's New

We're social
🍳 Are your children leaving for university this year? Send them off with *Midweek Meals: Three Staple Recipes Teenagers Can Master*. Recipes by @munchkins852 on #sassymamahk now.


Thinking of starting your own business? Make sure you read *Starting A New Business In The 852 Just Got Easier For Mumtrepreneurs* on #sassymamahk.

#mondaymotivation #mumtrepreneurs #hkbusiness

To all the awesome dads in the world, we salute you! Wishing you a very happy Father’s Day from all the Sassy Mamas 💙.⠀
Ahead of Father's Day check out #thatpapa *Eddie McDougall, Founder Of The Flying Winemaker (@theflyingwinemaker)*, one of the city’s most dynamic young papas.⠀
Go to #sassymamahk now to read Eddie's story and learn how a chance taste of wine from a discarded bottle led this papa to build a successful business and a beautiful family in Hong Kong.⠀
#fathersday2019 #ThatPapa⠀
Heading into the weekend like 🌈🍦. ⠀
#sassymamalove the rainbow hues of this little one.⠀
📷@wendology via our sisters @sassymamasg.⠀
#sosassy #sassymamahk #friyay
Is it just us or is this drink getting prettier by the second? *Mama’s Night Out June: New Drinks To Try This Summer* is up on #sassymamahk.⠀
📷 Sugar @easthk ⠀
#sasassy #mamasnightout #hongkongdrinks
Globe-trotting mama Nealy Fischer AKA @theflexiblechef creates recipes that are all about ditching perfection and going for flexibility. Head to our Eat channel for three delicious, fuss-free meals for the whole family to enjoy. ⠀
#sosassy #sassymamahk #FoodYouWant

We're social

What we're up to and what inspires us