Shopping for comfy, classic and playful summertime threads? This Japanese-style clothing boutique has got you covered!
One of the ultimate perks of being a mama has got to be watching your little ones grow. And isn’t it just a bit more fun when they’re decked out in the cutest clothing ensembles? The clock is ticking faster than you can believe, so make the most of this time to play dress-up together whilst it lasts!
Now the sun has officially got its hat on, you’ll probably be in need of baby, toddler and children’s clothes to feature in their summer wardrobe. Look no further! Naomi Wear has got you covered. Based out of our hometown, right here in Hong Kong (but don’t worry, they ship globally too!), this Japanese-style kidswear label has designed and curated simple, comfy and playful styles perfect for little ones from birth up to eight years old.
Many of these original styles are inspired by Japanese kimonos – with a modern twist! Your kids are cute enough, which is why Naomi Wear believes that too many dazzling designs might overshadow kids’ true characters. Here, you’ll find clothes that are sheer simplicity with playful details, so the focus is firmly placed back on your cuties to shine brightly in their own ways!
Want to snap a fabulous family photo? Try the signature Kimono collection with matching options for baby, siblings and mama (winning at twinning!). Made out of 100% Japanese double gauze, they are ultimately soft, skin-friendly and breathable. Or browse the Family collection for other great options.
Looking for a summer-fun activity? Let the kids make (and wear!) their own art with a Doodle Tee! Unleash their individuality with a one-of-a-kind t-shirt sprung from their own imagination. Plus, it is made with certified organic cotton taking the comfort factor to the next level.
Not only will you be spoilt for choice when it comes to cute clothing, but also get your little learners on the right track with a selection of activity books. Designed by Montessori school teachers, take your pick from nine different My First Book interactive themes that’ll help with fine motor skills, self-learning, practical life skills, cognition and storytelling.
As a special treat for Sassy Mamas readers, use the discount code sassy10 at the checkout to get 10% off your online order (valid until 31 December 2020, applicable to all items without a minimum spending requirement)
Naomi Wear, B223A, B2, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong