Before starting his own consultancy, Martin was Head of Careers and Higher Education at South Island School and for the last 20 years, advised hundreds of students and their families on this transition. For approximately 10 of those 20 years, he also chaired the English Schools Foundation Higher Education Counsellors' Group. He is the only university counsellor in Hong Kong to receive the Council of International Schools annual award given to one college counsellor worldwide. In 2016, he also received the Yale Educator Award. Martin offers personalised 1:1 guidance for students in their final three years of school.