Pregnancy is a time of many changes when your body can sometimes feel like it’s not your own. Here at Sassy Mama we know the feeling well, and so we love Linea Negra Maternity’s philosophy that maternity wear should comfortably fit both your bump and your style.
We featured Linea Negra Maternity in our recent roundup of some of the best maternity wear companies around, and we’re totally onboard with their idea that beautiful, well fitted maternity clothes are crucial when it comes to maintaining your sense of self while expecting. After all, 40 weeks (and often more!) is a long time to wear outfits that you don’t really love; and while buying non-maternity styles in larger sizes may seem like a workable solution, this rarely provides a good fit and can actually make you look larger than you really are!
Also worth bearing in mind is the fact that (contrary to what celebs seem to manage!) it’s unlikely that you’ll spring straight back into your pre-pregnancy clothes straight after delivery (sorry, mama!), making your maternity wardrobe an investment for potentially 12 months or more – kind of puts the need to shop in perspective a little!
Linea Negra Maternity’s range of affordable-to-premium designers encompass international big name brands like Bella Materna, Jules & Jim, Maternal America and Noppies Maternity; and the denim selection includes IM Maternity, Paige Premium Denim, Rock & Republic, J Brand and James Jeans, in styles from jeggings to flares, and at prices that work for every budget. There’s no shortage of essentials here either, with swimwear, lingerie, nursing clothes and even skincare brand Mama Mio. In fact, with over 30 brands in store, Linea Negra Maternity makes the transition from your regular wardrobe to maternity wear and back easy.
Since we’re expecting a new snake baby here at Sassy Mama HQ soon, we’re taking a sneaky peek at some of our resident Sassy Mama-to-be’s Maura’s picks from the stylish pieces available in store.
Clockwise, from top left: Convertible Miracle Dress by Maternal America, Ankle Length Skinny Jeans by Maternal America, Burnout Print Tee by Noppies Maternity, Drapey Back Open-side Top by I M Maternity, Scoop Neck Paisley Dress by Maternal America, Crochet Bubble Tank by IM Maternity
So there we have it! Mamas-to-be who don’t want to lose their signature style just because they have a bun in the oven are sure to find pieces that fit seamlessly into their wardrobes at Linea Negra Maternity.
Linea Negra Maternity
7/F, 118 Queen’s Road Central, Central, Hong Kong
Tel: +852 2522 7966
Opening Hours: Daily, 10.30am – 7.30pm