

Southside has long been a weekend and relaxation destination, but few would describe it as a fashion destination. Seed, one of Australia’s leading retailers, is trying to change this conception, and has just opened its first Hong Kong boutique featuring their Womenswear Collection in The Arcade at Repulse Bay.
After attending the recent launch release party, I was so excited to find that I couldn’t have been further off base! Certainly, there are many casual, breezy items to be found, but not casual in an aged, frumpy sense – casual in a pulled-together, easy, seemingly effortless sense. I was lucky enough to speak to the designer at Seed, Karla Fitzpatrick, and she really focuses on the “everyday woman who still wants to look stylish”, with light fabrics perfect for Hong Kong, unique patterns designed in-house, and a wide range of textures from luxe cotton to buttery soft leather and fur. The collection on view is bang-on trend for this season’s layered styles.
For all you mamas on the Dark Side, don’t despair – Fitzpatrick let me know that they will be opening another shop soon at the Peninsula. Also, a multi-storey space is in the works in Central. Seed is definitely a brand that has plans to take root in Hong Kong, and I have a feeling it will grow and grow!
Seed Heritage, The Repulse Bay Arcade, Shop G109, 109 Repulse Bay Road, Repulse Bay 2803 1677.
Opening hours: 9am to 7pm
www.seedheritage.com