Seasonal swimwear styles…

Searching for something to wear for your next family holiday can be a chore, but we’ve rounded up the best swimwear stores in Hong Kong (and online) that are bound to have selections to make you feel easy, breezy and beautiful! Whether you’re planning to bask away in the sun at the beach or just sip away on cocktails poolside, these stores will have something for every occasion. We’ve updated this trusty guide to swimwear stores with some new spots and some of our favourite online options, so make sure you check them out. From printed bikinis to simple one-pieces, you’re sure to find a suit to suit your style…

Read more: Cool Cover-Ups: Kaftans, Jumpsuits, Dresses and more…

The Specialist Stores:

Eres

Eres has been a favourite in the swimwear world for over 50 years. Trendsetting and daring, the brand fuses an iconic style with custom colours and feminine know-how. The looks are chic, effortless and understanding of women’s unique requirements. Since becoming part of the Chanel group in 1996, Eres has offered gorgeous and intricate lingerie, plus a constantly updated collection of modern classic swimsuits. We absolutely adore the way quality fabric, detailed elements and a flattering cut combine to create this diver style cut-out one-piece. A firm favourite in our books! All Eres styles stem from one philosophy: the Art of the Body – so the designers are continuously improving and mastering cuts that accentuate the natural body.

Eres, Shop 260A, Ocean Centre, Harbour City, Tsim Sha Tsui, Hong Kong, 29181899, www.eresparis.com

Sheer

SHEER, Hong Kong’s premier lingerie and swimwear store offers more than 35 designer labels – so all we have to do is take our pick! SHEER exclusive Paolita is known for it’s hand-picked luxurious fabrics sourced in Italy and Spain. This London-based resort label offers fun, colourful, head-turning pieces with vibrant prints and flattering silhouettes. From colourful prints, to simple colour blocks, these high-quality pieces are made with style in mind.

SHEER, Shop 310/3F, The Landmark, Central, Hong Kong, 2388 2876, sheer.com.hk

Gourami

Gourami (previously known as Swim & Fitness) in Wan Chai has everything you need to get set for the beach – including swimwear, beachwear, goggles and more – all at reasonable prices, too. Its own branded swimwear line manages to look glam while also being practical, and its in-house brand Kissin’ usually has a range of cute, colourful prints which are perfect for summer!

Gourami, 176D Johnston Road, Wan Chai, Hong Kong, 2838 6303 www.gourami.co

Calzedonia

You’ll find Calzedonia on Queen’s Road Central (right next to the Zara flagship store). This Italian shop stocks range of colourful bikinis in unique designs, made from the highest quality materials. With top-level runway models campaigning for the brand, you can be sure that you’ll look sexy on the sand! We’re lusting after the tropical prints and bright colors!

Calzedonia, G/F, Peter Building, 62 Queen’s Road, Central, Hong Kong, it.calzedonia.com

Ozzie Cozzie

There is something here for the whole family as it not only has items for ladies (with a range of sizes from 8 – 20 (AU/UK) and Booster A cups to underwired DD/E cups!), but also carries stock for men, boys and girls. With popular brands such as Seafolly, Moontide and Sunseeker, you’re sure to find something that you like

Ozzie Cozzie, 503 Tak Woo House, 1-3 Wo On Lane, Central, Hong Kong, 2810 1356, www.ozziecozzieco.com

Marie France Van Damme

Marie France has actually been living and working in Hong Kong since the 90s, but her store in the 852 is sure to be your one-stop-shop if you have glam travel plans in mind. Her luxury resort wear boasts a wide variety of silk printed caftans, tunics and sexy swimwear, perfect for lounging by a five-star pool.

Marie France Van Damme, Shop 3088, Podium Level 3, IFC Mall, 8 Finance Street, Central, Hong Kong, 2883 9088, www.mariefrancevandamme.com

MAMÉDIO

MAMÉDIO swimsuits are meticulously made with high quality, luxurious, silky soft fabric that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever. Using exclusive, handcrafted prints and gold-plated details, these Brazillian-made suits will be your go-to beachwear every time.

MAMÉDIO, 10/F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town, Hong Kong, 5538 2896, mamedio.com

Escapade Sports

Swimwear isn’t all about beautiful bikinis and tan lines, so if you’re looking for some serious swimwear, check out Escapade Sports. Whether you’re out to catch a ride on your board, or are just braving the waves for a good swimming workout, Escapade should be your first port of call for activity-based swimwear and wetsuits from brands like ORCA, Blueseventy, TRX and Zoggs. Escapade Sports and Leisure also carries the likes of Seafolly, Brooks Heritage and Tom & Tedd for the more casual swimmer! See all stores here.

Escapade Sports, 19 Leighton Road, Causeway Bay, Hong Kong, 2891 1855, www.escapade.com.hk

Mer Culture

This chic boutique boasts a wide variety of beachy items for men and women including bohemian swimwear, vibrant clothing, handmade sandals and summer accessories that will take your holiday to the next level. With its travel-inspired unique designs made by Hong Kong based artisans, this is one shop you need to check out!

Mer Culture, Mer Culture, G/F, 21 Wing Fung St, Wan Chai, Hong Kong, www.merculture.com

Agent Provocateur

Lingerie specialist, Agent Provocateur is taking charge and changing up the seasonal trends to bring you a bold swimwear style. Think plunging necklines and soft strappy strings– a stylish and sexy alternative.

Agent Provocateur, 8 On Lan Street, Central, Hong Kong, 2787 2733, www.agentprovocateur.com   

Rigby & Peller

This British lingerie specialist (granted the Royal Warrant by the Queen of England – which makes it the official fitter of the queen!) is your go to-store if you want the perfect fit! Stocking uber luxurious brands like Aubade, Primadonna Twist and La Chat that are certain to stay in your swimwear bag for many years to come. Its in-depth fitting services definitely get the Sassy Mama seal of approval. Check out our full review of Rigby & Peller’s fitting services here.

Rigby & Peller, 2 Hysan Ave, East Point, Hong Kong, global.rigbyandpeller.com

The Staples:

COS

If you’re on the hunt for simple patterned, comfortable and flattering swimwear styles, definitely check out COS this season. We love the coloured striped bikinis – perfect for jumping off endless junks in summer.

COS,  74 Queen’s Road Central, Hong Kong, 3580 7938, www.cosstores.com (Click here for more store locations!)

Marks & Spencer

A longtime favourite of every generation, British stalwart Marks & Spencer has something for everyone! M&S is particularly good for one-piece swimsuits, in both classic and bold designs. If you’re not comfortable showing your midriff, look out for the flattering tummy control innovation that’s conveniently built into many of its swimsuit designs.

See all Marks and Spencer Stores in Hong Kong here.

H&M

With bikinis almost all under $350, what’s not to like? This summer it’s all about details and cool textures, from crochet tops to patterned bottoms. The collection will have you snapping up a ton of its light bohemian-style dresses to throw on over your new swimsuit too.

See all H&M stores in Hong Kong here.  

J.Crew

We simply can’t get enough of J.Crew’s cool but casual style. For a large selection of chic one-piece suits, bikinis and board shorts, it’s definitely worth checking out! Maintaining its reputation as the go-to brand for effortlessly stylish clothes, its swimwear will certainly keep you looking cool by the pool! Its suits are super flattering and come in a wide range of great patterns. You can shop online or check out the store at IFC mall.

J.Crew, IFC Mall, 8 Finance Street, Central, Hong Kong, 2628 5611, www.jcrew.com

Topshop

If you’re after the latest looks then head on over to Topshop! This summer you can expect to see a lot of plunging frills, crochets and animal prints. The Central store mainly carries bikinis, but that means you can shop separates, which is perfect for mixing and matching – so get creative! The online shop has a much wider range of styles and patterns, as well as accessories to match. Why not complete your look with a cute tote, a patterned fedora and cool sunglasses for the ultimate in poolside perfection?

Topshop, 59 Queen’s Road Central, Asia Standard Tower, Hong Kong, 2118 5353, www.topshop.com 

Cotton On

If you’re on the hunt for flirty and feminine swimwear that won’t break the bank, rush over the Cotton On to win the bikini lottery! With tons of options (separately sold, so you can choose what you like!) at affordable prices, you’ll be spoilt for choice. Most of the bikinis are under $300 and are great for on-trend prints, colours and styles. Teens will love these, too!

See all Cotton On stores in Hong Kong here.

Online:

Island State

When this Australian label launched in the 852 we quickly fell in love with its pieces. Inspired by the founder’s photography and travel, it stocks a variety of styles from bikinis, one-pieces and kaftans (perfect if you prefer a bit more coverage when you’re sprawled out on a deck chair…). In case you’re shopping for your mister, it also stocks great men’s swimwear.

Available online here, www.island-state.com 

Melissa Odabash

Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by one fashionable jet-setter. The pieces are timeless and made from high quality fabrics – you’ll look stunning on the beach or by the pool!

Available online here, www.odabash.com

Sabina Swims

For those of you who love quirky, fun prints – Hong Konger Sabina Wong’s collection is perfect for you! There’s something for every body type; we particularly love the one-piece suits, which provide just enough coverage while still being sexy and fun. Bikini tops range from $530 and up, with swimsuits priced around $1,100. It’s worth noting that the swimwear errs more on the petite side (the maximum is around a C cup).

Available online here, www.sabinaswims.com 

Forever 21

The store may be gone from CWB, but don’t let that deter you from snapping up a new beach bikini! Both cheap and cheerful, Forever 21 is a staple in the swimwear department – with a good selection of one pieces, tanks, and itsy-bitsy bikini styles.

Available online here, www.forever21.com

JOG Swimwear

This fashionable, French swimwear brand is perfect for those looking for a swimsuit with a little more ‘pizzaz.’ This season it’s all about scalloped edges, ribbons and decollete that ooze a playful sophistication!

Available online here, www.jogparis.com

Triangl

French textured rib and summery bandeau bikinis … that’s what we think while browsing through the Triangl online lookbook. The Allegra, a yellow rib strapless bikini top with a high waist bottom, is one of our favourites!

Available online here,  www.triangl.com

1800-Paradise

Founded by two childhood buddies, the Hong Kong-based brand 1800-Paradise is inspired by 90s hip-hop, graffiti, skateboarding and urban clothing. Check out its fun tees and board shorts for guys and gals.

Available online here, 1800-paradise.com

ASOS

For free delivery to Hong Kong (for orders over $100) and a HUGE (some might even say overwhelming!) range of choices, it doesn’t get better than ASOS. There were more than 2,500 styles when we last checked, available at every price point. Aside from the usual brands (including Bershka, Pull & Bear, River Island, New Look and Reclaimed Vintage), be sure to check out its ASOS own brand that provides mix and match options in every colour, print and style imaginable. For bigger cup sizes, make sure you check out the +DD selections and ASOS Curve collection.

Available online here, www.asos.com

Net-A-Porter

There’s only one place online to go for luxury fashion, and that’s Net-A-Porter! So far, we absolutely swoon over the colour-pop shades and unique prints we’re seeing on its site, including amazing finds from Stella McCartney, Zimermann, Eres and Melissa Odabash. Another plus is that shipping costs less than HK$100, with purchases received in two working days. It’s a shopper’s paradise if you’re looking for designer names, so be sure to check out the sale section for some hidden steals!

Available online here, www.net-a-porter.com

Shopbop

If you’re in a hurry to get to the beach, then head over to Shopbop! With worldwide shipping that’s free if you order over US$100, and most orders arriving within a week, logon now to make your purchase from brands including celeb faves: We Are Handsome, Heidi Klein, Mara Hoffmann and Tyler Rose Swimwear. You can also get in on swimwear items from many of its signature international brands, including Madewell, Marc Jacobs, Rachel Pally and Tory Burch.

Available online here, www.shopbop.com 

Sukigi Swim

These brightly-coloured one- and two-pieces are for those who prefer the clean and simple look. This Black Pearl one-piece is a favourite for 2018! It’s definitely a swimsuit that you can swim, run and exercise in! Perfect if you’ve got little ones keeping you on your toes.

Available online here,  www.sukigiswim.com

Figleaves

Figleaves has built up a rep for being one of the biggest one-stop online shops for all things lingerie and swimwear. It stocks all the international staples such as Freya, Fantasie, Panache, Seafolly, Pour Moi? and Figleaves swimwear. International shipping costs about $60 with orders delivered within five to 10 working days. Also, did we mention that loads of these fun and supportive styles come in sizes up to a GG-cup – what more could we want?

Available online here, www.figleaves.com 

BeachBliss

For blissful beachwear, there’s nowhere better than the aptly named BeachBliss! For ladies who want a little bit more oomph to their swimsuits, there’s a great push-up swimsuit section (many have even graced the pages of Sports Illustrated) – Voda Swim’s Envy push-up bikini claims it will have you looking up to two cup sizes bigger in no time! Most of the goods will set you back between $390- $1170, with shipping to Hong Kong ranging between $130-$195, so be sure to check out BeachBliss’ Swim Blog for all the latest promotions and discount codes!

Available online here, beachbliss.com   

Editor’s Note: This post was originally published in May 2016, and was updated by Tania Shroff in March 2018.