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Our Favourite Lingerie Boutiques in Hong Kong

best lingerie stores in hk - where to buy bras and underwear
StylePost Category - StyleStyle - Post Category - For YouFor You

Ooh La La!

As modern mamas, we think that every day can be made a little bit more fabulous with the addition of beautiful lingerie; and make no mistake, special scanties are all about how you feel. Whether you choose to share the view with a very lucky someone is totally up to you!

So with a small nod to Valentine’s Day (but really just because we love all things flirty, frilly and fabulous), here are our favourite Lingerie Boutiques in Hong Kong

Avec Amour lingerie

Avec Amour

Known as a one-stop-shop for all things lingerie in the 852, Avec Amour is synonymous with underwear that’s both sexy and comfortable. Boasting a variety of international designer brands, you can rest assured you’ll find premium quality, luxurious materials and great fit with every purchase. What’s more, as they offer a wide selection of lingerie from cute and sweet, to ultra-sexy they’re sure to have something to suit you, no matter your style (or budget).

Avec Amour, 8/F V Plus, 68-70 Wellington Street, Central, Hong Kong,

raven and rose lingerie

Raven + Rose

For ladies who prefer their lingerie with an edge, Raven + Rose is the one for you. As the name suggests, the brand blurs the line between feminine and edgy, with its seductive and minimalist approach. We love the use of androgynous cut-outs, making the sleek designs super sexy and anything but predictable!

Raven + Rose,

braologie lingerie store hk


Longing to find the perfect fit? Braologie is your go-to if you want to banish back fat and make your girls perkier than ever. Forget constraining corset-types and iron-clad undies, these babies are super comfortable and come in classic designs without all the fuss and frills. Their shape-wear will have you looking sleek in the slinkiest dress and steers well clear of Bridget Jones granny panties territory, to its bras will have you walking taller and straighter than you thought possible.

Book an appointment at their fitting spaces in Causeway Bay or Tsim Sha Tsui here; call 5500 3094 or email [email protected] to arrange a home fitting.

Braologie, 18/F, Everglory Center, 1B Kimberley Street, Tsim Sha Tsui, Hong Kong,

Braologie, Flat A, 3/F, Po Foo Building, 1 Foo Ming Street, Causeway Bay, Hong Kong,

sheer lingerie store


Much loved by many of us at Team Sassy, Sheer focuses on fashion, fit and friendly service at its Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls will have you decked out in lingerie that puts a spring in your step no matter how dull your day. Brands available include Simone Perele, Hanky Panky, Stella McCartney, Fleur of England and Chantelle; check out their private fitting, personal shopping experiences and lingerie party options for girlie gatherings with a twist.

Sheer, Shop 310, 3/F, The Landmark, Central, Hong Kong,

bubies bras and underwear in hk


Don’t be put off by the comedic name – Bubies bring a whole menu of lovely lace to the table. Created by a team of young Hong Kong designers and manufactured at a factory with over three decades experience in making European lingerie, its playful range is divided into Starters (simple designs for younger clients), Main Dish (everyday luxe designs), Dessert (for special occasions) and Side Dishes (accessories such as garters and eye masks) – so there should be something here for every palette to desire.

Bubies, Shop 606, 6/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong,

intimissimi hk


For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Shop at the Queen’s Road Central store or online for the knicker drawer of your dreams in the time it takes to have lunch! Collections are updated weekly and are designed to be sensual, romantic and… wait for it… comfortable! Tick, tick, tick!

Intimissimi, G/F, 72 Queen’s Road Central, Parker House, Central, Hong Kong,

Intimissimi, Shop 488Ab, Level 4, Phase 1, New Town Plaza, Sha Tin, Hong Kong,

la perla hk lingerie

La Perla

If only the very best will do on for special occasions, then look no further than the glam Italian import La Perla. Specialising in the exotic and erotic, crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery, your challenge here will be twofold; firstly, justifying the eye-watering spend; secondly, bringing yourself to wear anything else again!

La Perla, Shop 306, Pacific Place, 88 Queensway, Admiralty, Hong Kong,

La PerlaShop MW11, The Peninsula Hotel, Salisbury Road, Tsim Sha Tsui, Kowloon, Hong

La Perla, 22-24, Russel Street, Section A of Inland Lot No.746, Causeway Bay, Hong

marks and spencer hk

Marks & Spencer

Not just about the Percy Pig, mamas, UK High Street stalwart Marks & Spencer has been a reliable and reassuring presence in British underwear drawers for well over a century. These days it’s ditching their ‘six-pack of comfy cottons’ image with some strategic fashion partnerships. It’s also great for stocking those larger sizes, which are found all too rarely in many local boutiques. Make sure you hit the sales here to snag some total bargains!

Marks & Spencer, Basement & 1/F, Central Tower, 22-28 Queen’s Road Central, Hong Kong; find all M&S stores across Hong Kong

rigby and peller lingerie

Rigby & Peller

If established brands are what you’re going for, then some royal-approved knicks from Rigby & Peller should definitely be on your shopping list! Queen Elizabeth’s favoured purveyors of luxury lingerie pride themselves on high quality fabrics and impeccable fit. Stocking the likes of Marie Jo, Aubade, Prima Donna and Andrew Sarda, its in-house experts will have your assets in regal shape before you know it.

Rigby & Peller, Shop UG-41, Festival Walk Kowloon Tong, Hong Kong,

Rigby & Peller, Shop 2118, Harbour City, Tsim Sha Tsui, Hong Kong,

Rigby & Peller, Shop 10, 2-4 Hysan Avenue, Causeway Bay, Hong Kong,

showtime lingerie


Last, but definitely not least, if you’re looking to unleash your inner Anastasia Steele, Showtime should be on your list. Designed to be female-friendly, this adult boutique is saucy rather than smutty, catering to every taste, discreetly. There’s an online shopping option for those who prefer to keep their preferences private, and much of the lingerie on offer is surprisingly chic and wearable… albeit with a wink!

Showtime, 2/F, 30 Hollywood Road, Central, Hong Kong,

Other Sassy Mama Faves Include…

  • GRANA Well known for their high-quality products, without the price tag to boot, GRANA’s range of cashmere goodies (Gigi Hadid was spotted wearing one of its sweaters, didn’t you know!) and stylish silk are highly sought after here at Sassy and beyond! It has also recently launched an underwear range made from French Leavers Lace that’s delicate, super soft and moulds to your body shape.
  • Chantelle – How long has it been since you’ve found yourself wearing a bra which truly fits AND makes you feel sexy? Having been on the lingerie scene since 1876, its range has been expertly designed with your body in mind, fitting all of the right places and enhancing your gorgeous figure.
  • Agent Provocateur Located on Canton Road, Agent Provocateur is a worldwide favourite for finding, stylish and sexy designer lingerie. From corsets and Basques to Suspenders and lacy knickers that leave little to the imagination, its sophisticated and flirty styles exude confidence.

Editor’s Note: This post was originally written by Kat & Rach, published on 12 February 2014, and updated for accuracy and comprehensiveness.

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