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Where To Buy Underwear, Bras And Lingerie In Hong Kong

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Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For YouStyle For You

Drop your drawers, mamas! We’ve rounded up the best lingerie shops in Hong Kong.

Undergarments are one of the trickiest items of clothing to shop for. Anyone who has ever worn one will agree that a bra isn’t just a bra — a well-fitting one can make or break your cleavage, by smoothing over bumps in all the right spots. An average bra is made up of almost 16 different parts, while larger sizes may be comprised of up to 20! From fashion-forward lingerie to barely-there lace, plunge, push-up, strapless and backless — the variety of styles on offer these days is astounding. So chin up mamas, we’ve done the hard work for you, by making a list of the best lingerie stores and brands in Hong Kong (which we believe are worth your time and dollars). Here’s to  comfort and confidence!

Read more: Where To Buy Nursing Bras In Hong Kong

style lingerie stores Hong Kong bras underwear sheer boutique


Loved by many of the Sassy Mama team, Sheer focuses on fashion and fit, along with friendly service at its Central boutique. With the kind of attention to detail that larger retailers can only dream of, the Sheer girls will have you decked out in lingerie that puts a spring in your step, no matter how dull your day may be. Brands available include Hanky Panky, Stella McCartney, Fleur of England and Chantelle. Check out its private fitting, personal shopping experiences and lingerie party options for mum gatherings with a twist.

Sheer, Shop 310, 3/F, The Landmark, Central, Hong Kong, 2388 2876, WhatsApp: 9174 6363,

Raven + Rose

If you’re a modern mama, then Raven+Rose is probably already on your radar. It was started by Hong Kong-based, New Zealand-born fashion designer, Jasmine Smith, with the idea of embracing women’s natural curves (hurrah!). Her underwear is designed to make you feel as sexy as possible, making it perfect for those times when you need a confidence boost.

Raven + Rose, 5/A Gough Plaza, 33 Gough Street, Central, Hong Kong (by appointment only),

style lingerie Hong Kong bras la perla

La Perla

Founded in the 1950s, the name La Perla has become synonymous with luxury lingerie. It offers everything from slip dresses and corsets, to lingerie, beachwear and sleepwear. Expect fine silk and lace, crystal beading and delicate embroidery. Its pieces don’t come cheap, but we think the splurge is justified because of how amazing they’ll make you feel. Definitely one to save for kid-free date nights!

La Perla, Pacific Place, Shop 360, 88 Queensway, Admiralty, Hong Kong,

La Perla, Shop 112, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong,

La Perla, 22-24, Russell Street, Section A of Inland Lot No.746, Causeway Bay, Hong Kong,


This is one for those of you who fall between cup sizes – with one being just a little too big and the other a tad too small. Braologie specialises in half cup sizes and offers free fitting consultations with its trained experts, who will be able to determine your true bra size. This is especially useful for those who have noticed their size change other the years, due to hormones, pregnancy etc. Those mamas with fuller busts can rejoice because it stocks all the way up to a 46 band size and G cup size!

BraologieFlat 1-2, 21/F, Shu Hei Causeway Bay Centre, 492 Lockhart Road, Causeway Bay, Hong Kong

BraologieUnit 1615, 16/F, Office Tower One, Grand Plaza, 625 & 639 Nathan Road, Mong Kok, Kowloon, Hong Kong

BraologieUnit 04-05, 15/F, Grandmark, 8A-10 Granville Road, Tsim Sha Tsui, Kowloon, Hong Kong, 5500 3094, WhatsApp: 5500 3094,

style lingerie boutiques Hong Kong underwear bras Chantelle


A luxury lingerie brand with over 130 years of experience, Chantelle is an expert in construction and fit (without neglecting style!). Founded in 1876, its couture intimates are effortlessly elegant. Think bold, Parisian chic, designed to enhance your figure. You can shop the collection online or you’ll find its pieces available at Sheer and Private Shop.

Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong,

Private Shop, 2/F, SOGO Department Store, Causeway Bay, Hong Kong,

Avec Amour Lingerie

Avec Amour offers a wide range of curated lingerie, corsets and sleepwear from some of the industry’s top designers. You’ll be able to shop from Bluebella, Stella McCartney, Bordelle, Thistle and Spire, Atelier Amour and Heidi Klum Intimates, amongst many others. It offers worldwide delivery so, no matter where you are, you can guarantee your perfect piece is just a click away.

Avec Amour Lingerie,,

style lingerie Hong Kong bras Rigby and peller

Rigby & Peller

It says on the wall of Rigby & Peller “I came in for a new bra, I left as a new woman”, and I have to admit that having once shopped here, I agree. I walked out with a sense of amazement at how curvaceous my cleavage looked and how delightful the whole fitting experience was! Little wonder this Brit brand has been the Queen’s favoured bra fitter for decades. Counting royalty among its clientele, you can tell Rigby & Peller won’t be cheap. But if money is no constraint, it’s an investment you won’t regret!

Rigby & Peller, Shop 2118, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong, 2410,


Let’s face it, sometimes us mums just want something simple (but still with a little flair!). And Zara’s sister brand, Oysho, provides just that. Its basics manage to be both feminine and flattering, as well as fashion-forward. We predict you won’t leave empty handed. While you’re there, don’t forget to check out its comfortable activewear and sleepwear too!

Oysho, B2/ F, 1 Matheson Street, Causeway Bay, Hong Kong, 2362

style lingerie boutiques Hong Kong intimissi


Buying bras can be an expensive business, so you want to make sure it’s worth it (enter Intimissimi!). This Italian brand makes bras, nightwear, slip dresses, PJs and leggings in such fine fabrics that you’ll never want to take them off! It has dozens of flattering bra styles in a wide range of seductive colours. Plus, its collections are updated weekly, so you’ll never get bored.

Intimissimi, various

Victoria’s Secret

You know you’re in safe hands with Victoria’s Secret. This iconic American design house is well-known for its collection of creative lingerie and comfortable lounge and sleepwear. Its designs tend to be youthful and colourful, and are made to ensure you feel comfortable in your own skin. It often has offers on when you buy more more than one item, so its prices tend to be fairly wallet-friendly too!

Victoria’s SecretCapitol Centre, 5-19 Jardine’s Bazaar, Causeway Bay, Hong Kong, 2912

style lingerie stores Hong Kong marks & spencer

Marks & Spencer

UK High Street stalwart Marks & Spencer has been a reliable and reassuring presence in underwear drawers for well over a century. And while you can still stock up on the basics here (we’re talking multipacks of cotton pants), these days it’s managed to inject some modernity into its designs, thanks to some strategic fashion partnerships (check out Rosie Huntington-Whiteley’s range for some pretty lingerie sets). It also stocks larger sizes, as well as nursing bras for new mamas, which are found all too rarely in many local boutiques. Make sure you hit the sales here to snag some total bargains!

Marks & Spencer, various


If you’re someone who wants lingerie that is more low-key, then opt for a simple yet modern look from 6ixty8ight. This brand is not only favoured by Hongkongers for its playful and comfortable designs, but also because it’s incredibly affordable – which is a huge plus point when it comes to shopping for attractive underwear! There’s also comfy loungewear on offer.

6ixty8ight, various locations,


Looking to update your collection of intimates without causing a dent in the wallet? Then you can’t go wrong with H&M. You’ll find a good collection of irresistible bras for every figure and shape. Its underwear may not be as durable, but it’s sure to tick the supportive, comfortable and convenient checkboxes.

H&M, various locations,

Read moreBest Hair Salons In Hong Kong: Where To Get Your Hair Cut And Styled


Editor’s note: This post was originally published in February 2017 and was most recently updated on 30, January 2020 by Nikita Mishra.

  Featured image courtesy of Getty, image 1 courtesy of Sheer, image 2 courtesy of La Perla, image 3 courtesy of Sheer, image 4 courtesy of Rigby & Peller, image 5 courtesy of Intimissimi, image 6 courtesy of Marks & Spencer.

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