Whether you’re looking for fashion-forward lingerie brands like Intimissimi, Her Own Words and Victoria’s Secret or fuss-free shopping at 6ixty8ight, here’s where to shop for bras, underwear and more in Hong Kong.
Did you know that an average bra is made up of almost 16 different parts, while larger sizes may be comprised of up to 20? When it comes to buying lingerie, it’s no wonder that we struggle to find the perfect size and fit that is not only flattering but also makes you feel comfortable, confident and sexy. We’ve done the legwork for you and rounded up the best lingerie brands and lingerie stores in Hong Kong.
Intimissimi – Fine fabrics in a variety of styles and colours
Buying bras can be expensive, so you want to make sure it’s worth it. Intimissimi makes bras, nightwear, slip dresses and PJ’s in such fine fabrics that you’ll never want to take them off! It has dozens of flattering bra styles in a wide range of seductive colours. Plus, its collections are updated weekly, so you’ll never get bored.
La Perla – Luxury lingerie, nightwear, shapewear and more
Whether you’re shopping for luxurious lingerie for special occasions or want to treat yourself to an intricate piece, La Perla has us feeling like a million bucks with its expertly crafted collection. Expect the finest silk and lace trimmed with crystals, beading and spider web-delicate embroidery, leaving you feeling your sexiest.
Calvin Klein – Extra-soft women’s underwear and bras
Looking for something super comfortable? Calvin Klein offers extra soft stretch cotton women’s underwear as well as some elegant, lacey options. While you’re there, also check out its ultra-comfy woven viscose sleepwear.
Her Own Words – Lingerie brand with a sustainable collection
A lifestyle lingerie brand, Her Own Words, has a wonderful mission of bringing together quality, integrity and innovation to design pieces that help its customers feel fantastic. It has a sustainable collection made from post-industrial recycled nylon and bio-based padding in a variety of styles and colours.
Tani Comfort – Eco-friendly lingerie and loungewear that feel like second skin
Us mamas know what a difference it makes to feel comfortable in lingerie; Tani Comfort pieces are made of all-natural, ultra-soft stretch fabric that feels smooth and comfortable against the skin. We love the breathable soft bras that come with matching panties, providing timeless design and comfort for all shapes and sizes.
Tani Comfort, www.tanicomfort.com
Wacoal – Online lingerie brand offering a wide range of sizes
Wacoal is a fashion-conscious lingerie brand that carries A to K cups (sizes 28 to 48) in a wealth of contemporary designs. You’ll find luxurious lace detailing and intricate embroidery, plus it also provides helpful size and style guides for finding your perfect lingerie on its website.
Sheer – Top lingerie brands allunder one roof
By now if you’re feeling overwhelmed with options, we get it. To make shopping easier whilst giving you the best of options, Sheer houses over 30 brands and the personalised service at its stores make it much easier for us to pick out exactly what we want and need. From everyday wear to special, delicate pieces, you’re sure to find them all.
Sheer (Central), Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong
Sheer (Tsim Sha Tsui), Shop 2404, Gateway Arcade, Harbour City, 3 – 27 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong, www.sheer.com.hk
Savage X Fenty – Lingerie brand by Rihanna with bold and inclusive underwear
If you’re looking to go bold with an edge, Rihanna’s lingerie line will up your game. From daring cuts to colours you may have shied away from, find unique designs in a range of sizes – for a more everyday option, we love its famed microfibre bras that give us enough support whilst feeling like second skin.
Savage X Fenty, www.savagex.com
Oysho – Flattering, fashion-forward lingerie
Let’s face it, sometimes we mamas just want something simple (but still with a little flair!). Zara’s sister brand, Oysho, has feminine, flattering and fashion-forward pieces that you’ll absolutely love. Don’t forget to check out its comfortable activewear and sleepwear while you’re there!
Satami – One-stop-shop for all your lingerie needs
Whether you’re looking for everyday comfort, special occasion lingerie or maternity wear, Satami is a one-stop-shop solution for all those who are looking for their perfect lingerie fit. It offers fitting guidance in-store and on its website so you’re sure to find your ideal size from a wide range of styles.
SKIMS – Body-flattering lingerie and shapewear with shipping to Hong Kong
With a wide range of sizes (far from most retailers), SKIMS is a cult favourite for everyday bras, breathable underwear, comfortable shapewear and flattering bodysuits too! Its variety of colours suit any skin tone and there are regular new drops so keeps your eyes peeled! Find information on international shipping here.
Victoria’s Secret – Iconic American design house with creative lingerie and comfortable sleepwear
While there’s been a rise in lingerie brands recently, we still think fondly of browsing the Victoria’s Secret stores in Hong Kong. Shop the iconic brand online (see shipping details here) and have your bodysuits, bras, panties and loungewear shipping to Hong Kong – can’t forget the body mists and body lotions!
Victoria’s Secret, www.victoriassecret.com
6ixty8ight – Simple and modern lingerie with affordable prices and multiple locations in Hong Kong
If you’re someone who wants a simple yet modern look, 6ixty8ight is a great choice. It not only has playful and comfortable designs but is also incredibly affordable, which is a huge plus point when it comes to shopping for attractive underwear!
Understatement – Shop bralettes, panties, nightwear and more
Whether you prefer the classic triangular bralettes or an easy slip-on, you can find them all at Understatement – including microfibre nursing bras for mamas! For panties, shop its popular high-waists with intricate lace details, leaving you feeling pretty and confident! Understatement is also known for its period panties, if you’re looking for an eco-friendly switch to your period products.
Avec Amour Lingerie – Stylish lingerie at various price points
We’re always on the lookout for lingerie that makes us feel sexy and empowered – whether you’re into luxurious and couture or bold and affordable, Avec Amour has got you covered! Here you’ll find a wide range of styles at various price points from renowned international lingerie labels.
Avec Amour Lingerie, www.avecamourlingerie.com
Editor’s Note: ” Top 15 Lingerie Brands For Bras & Underwear In Hong Kong” was most recently updated in January 2024 by Fashila Kanakka, with thanks to Najuka Redkar for her contribution.