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Our Favourite Lingerie Boutiques in Hong Kong

where to buy lingerie in hk
Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For YouStyle For You

From delicate lace to bold prints…

It’s a well-concealed secret that every day is a little more fabulous with the addition of beautiful lingerie. And make no mistake, ladies, special lingerie is all about how it makes you feel. When shopping for intimates, the combination of comfort and style are on the top of our priority list. Every well-dressed woman knows that the style and fit of your underwear matters more than ever! After all, it’s what’s on the inside that counts, right? We’ve lined up a whole selection of the best lingerie brands in Hong Kong to help you start looking in all the right places. Whether you’re on the hunt for lacy French underwear or local Hong Kong brands, you’re guaranteed to find the fit for you…

Eres Lingerie HK - underwear and bras

Eres cuts a perfect balance between a clean pencil line and technological perfection. This combination brings a sophistication, creativity and a contemporary couture spirit to all the lingerie (and swimwear!). For over 50 years, Eres has had an instinctive understanding of women’s expectations and requirements. Since becoming part of the Chanel group in 1996, the brand has specialised in “the Art of the Body”, all the while, staying true to its original leitmotif: to make women feel beautiful. From lively swimwear to sensual intimates, inspiration is taken from the feminine pinups of the sixties, and represents modern femininity. Ideal if you’re looking to add a little something special to your lingerie drawer!

Eres, Shop 260A, Ocean Centre, Harbour City, Tsim Sha Tsui, Hong Kong, 29181899,

secretive hong kong - lingerie

Secretive Hong Kong
Elegant and sexy, “Secretive” offers a wide range of classy, seductive and bridal underwear. Sourced from only high-quality materials, the designs reflect the powerful and sensual woman. The lingerie is individually sourced to guarantee intimate accessories that bring out fun and flirty inner fantasies. The collections are about offering “more than just a lingerie shop”. The convenient and carefully thought-out online store is also an easy way to shop, and you can order on-the-go online. It even offers gift-sets for partners that are looking to select special intimates for their special someone! What better way to add some spice and adventure in the boudoir?

Sassy Mama PerkAs a special bonus, all Sassy readers get a 10% discount. Simply use the code “sassy2018” at checkout, and shop on!

Secretive, 61939279, available online at

perk by kate - lingerie in hk

Fun & Unpredictable

Perk by Kate

According to Founder, Kate Low, lingerie is all about ‘how it makes you feel’, so you wouldn’t be surprised to find that this brand focuses on the details; the perfect cut, good support and quality fabric. Perk by Kate offers its customers a refreshing selection of lingerie, that makes the wearer feel confident and sexy. Pioneers of the padded lace bralette, they promise that these intimates will take you through the day in comfort and with style.

Available online at

Avec Amour
Known as a one-stop-shop for all things lingerie in the 852, Avec Amour is synonymous with underwear that’s, both, sexy and comfortable. Boasting a variety of international designer brands, you can rest assured you’ll find premium quality, luxurious materials and great fit with every purchase. What’s more, as they offer a wide selection of lingerie from cute and sweet, to ultra-sexy they’re sure to have something to suit you, no matter your style (or budget).

Avec Amour, 2488 7664, available online at

Raven + Rose
For ladies who prefer their lingerie with an edge, Raven + Rose is the one for you. As the name suggests, the brand blurs the line between feminine and edgy, with its highly seductive and minimalist approach. We love the use of androgynous cut-outs, making the sleek designs super sexy and anything but predictable!

Raven + Rose, available online at

la perla - lingerie store

High-End Sensual

La Perla
If only the very best will do for special occasions, then look no further than the glam Italian import La Perla. The brand specialises in the exotic and eroticwith the lingerie crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery. Your challenge here will be twofold; firstly, justifying the eye-watering spend; and secondly, bringing yourself to wear anything else again!

La Perla, Shop 306, Pacific Place, 88 Queensway, Admiralty, Hong Kong,
La Perla, Shop 112, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong,
La Perla, 22-24, Russel Street, Section A of Inland Lot No.746, Causeway Bay, Hong Kong,

Rigby & Peller
If established brands are what you’re going for, then royal-approved knickersfrom Rigby & Peller should be on your shopping list. Queen Elizabeth’s favoured purveyors of luxury lingerie pride themselves on high quality fabrics and impeccable fit. Stocking the likes of Marie Jo, Aubade, Prima Donna and Andrew Sarda, the in-house experts will have your assets in regal shape before you know it.

Rigby & Peller, Shop 2118, Harbour City, Tsim Sha Tsui, Hong Kong,

Rigby & Peller, Shop 10, 2-4 Hysan Avenue, Causeway Bay, Hong Kong,

Agent Provocateur
As the name suggests, this high-end British brand is renowned for its provocative designs.With a wide range of lingerie in various colors, fabrics, and styles, you’re sure to find something to suit your taste, whether it be naughty or nice! Though the prices may be a little heart-breaking, you can trust your purchase to keep you (and your lucky partner) happy for a lifetime.

Lane Crawford, 3 Canton Road, Tsim Tsa Tsui, Kowloon, Hong Kong,

sheer lingerie - where to buy ladies underwear

Feminine & Easy

Loved by many of us at Team Sassy, Sheer focuses on fashion, fit and friendly service at its Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls will have you decked out in lingerie that puts a spring in your step no matter how dull your day may be. Brands available include Hanky Panky, Stella McCartney, Fleur of England and Chantelle. Check out the private fitting, personal shopping experiences and lingerie party options for girlie gatherings with a twist.

Sheer, Shop 310, 3/F, The Landmark, Central, Hong Kong,

For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Shop at the Queen’s Road Central store or online for the knicker drawer of your dreams. The compact store means you can get the shop done in less time than ittakes to have lunch.Collections are updated weekly and are designed to be sensual, romantic and comfortableTick, tick, tick!

Intimissimi, G/F, 72 Queen’s Road Central, Parker House, Central, Hong Kong,

Victoria’s Secret
You know you’re in the right hands when the brand you choose has its very own annual lingerie fashion show.This iconic American design house is well-reputed for its collection of creative lingerie and comfortable lounge/sleepwear. The designs are often youthful and colourful, set to make you feel as comfortable in your skin as the oh-so-perfect ‘angels’.

Victoria’s Secret, 1/F, IFC Mall, 8 Finance St, Central, Hong Kong, 2865 7999,

braologie - lingerie in hk

Comfortable Basics

Longing to find the perfect fit? Braologie is your go-to if you want to banish “back fat” and enhance that body shape. Forget constraining corset-types and iron-clad undies, these items are super comfortable and come in classic designs without all the fuss and frills. Their shape-wear will have you looking sleek in the slinkiest dress and its bras will have you walking taller and straighter than you thought possible!

Book an appointment at their fitting spaces in Causeway Bay or Tsim Sha Tsui here; call 5500 3094 or email [email protected] to arrange a home fitting.

Braologie, 18/F, Everglory Center, 1B Kimberley Street, Tsim Sha Tsui, Hong Kong,

Marks & Spencer
UK High Street stalwart Marks & Spencer has been a reliable and reassuring presence in British underwear drawers for well over a century. These days it’s ditching the ‘six-pack of comfy cottons’ image with some strategic fashion partnerships. It’s also great for stocking larger sizes, which are found all too rarely in many local boutiques. Make sure you hit the sales here to snag some total bargains!

Marks & Spencer, Basement & 1/F, Central Tower, 22-28 Queen’s Road Central, Hong Kong; find all M&S stores across Hong Kong

Read more: Where to Buy Plus-Size Clothes in Hong Kong


If you’re someone who wants lingerie that is more low-key, opt for a simpler yet modern look from local brand, 6ixty8ight.It’s not only favourable amongst the Hong Kongers for its playful and comfortable designs, but also because it’s incredibly affordable – huge plus point when it comes to shopping for attractive underwear! The styles are often youthful, with comfy loungewear to match.

6ixty8ight, multiple stores across Hong Kong, more details here.


Looking to update your collection of intimates without causing a dent in the wallet? Head to multinational fast-fashion giant, H&M, for its wide collection of irresistible bras for every figure and shape. The underwear may not be as durable, but it’s sure to tick the supportive, comfortable and convenient checkboxes.

H&M, multiple stores across Hong Kong. Click here for more details

Editor’s Note: This post was originally published in February 2017, and updated by Mashal Mushtaq in February 2018.

Featured image from Pinterest via Websta. Image 1 courtesy of Eres, Image 2 courtesy of Secretive, image 3 via Perk by Kate, Image 4 via La Perla, Image 5 via Sheer, Image 6 via Braologie

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