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Maternity Wear: Sassy Mama’s Ultimate Roundup

Trends for each trimester - maternity style
MamaPost Category - MamaMama - Post Category - StyleStyle

Where to shop the best and most comfortable clothes for mamas-to-be

Congratulations, you’re expecting! And whether you’ll choose bump-hugging style or you’re more of an elegant draper, there’s always a reason to allow your style to evolve during this special time (yay, shopping time!). We’re loving these pieces below that can grow with your bump as well as beyond!

So, without ado, here’s our favourite maternity labels to get you looking tip-top and ready to rock that bump in style!

Maternity roundup - mayara


Mayarya promises to shake up the concept of maternity wear being frumpy and short-lived with carefully curated pieces that can be worn post-pregnancy, giving you maximum bang for your buck. And they’re bringing some seriously covetable brands from across the world right here to the ‘852. Favourites like Isabella Oliver (Mayarya carry the full range!), Citizens of Humanity, and J Brand Maternity Jeans will rub shoulders with select independent designers such as Keungzai from the UK and Rosie Pope from New York, giving you a workable wardrobe of stylish pieces to carry you seamlessly from preggers to parenthood. Mayarya has a shop in Sheung Wan (conveniently just down the road from Sassy Mama HQ!) and in Tsim Sha Tsui.

Mayarya Sheung Wan, 26 Jervois Street, Sheung Wan, Hong Kong; 2968 0929
Mayarya Tsim Sha Tsui, Shop 103A, 1/F, Mira Mall, 118-130 Nathan Road, Tsim Sha Tsui, Kowloon; 2723 0755

Mothers en Vogue is renowned for combining style and practicality. This is your stop if you are looking for maternity clothes that will double-up as nursing wear and beyond, and most importantly of all, won’t look like maternity clothing! Fabrics are floaty and flattering, and the mum-and-daughter lines are adorable. 

Mothers en Vogue, Unit 1204, 12/F, Sea Bird House, 22-28 Wyndham Street, Central, Hong Kong

PEA - maternity wear

A Pea In The Pod Maternity offers practically everything you’ll need for your maternity wardrobe, with a great selection of maternity dresses, skirts, shorts, tops, work wear, lingerie and swimwear – all of which are reasonably priced. International shipping is available by clicking on the International Delivery button at checkout, but it will cost you approximately $350(!) and up, depending on the number of items that you choose. However it may be worth shelling out for if you find something that you really love!

Love it or hate it, ASOS comes up again and again (for good reason too!) offering a wide selection of maternity clothing in UK sizes 6 to 18. Prices are very reasonable, and, most importantly, delivery to Hong Kong is free! So in the words of ASOS, “Stay chic throughout your pregnancy… with clothes designed to flatter your bump and accommodate your new curves”. The in-house collection includes dresses, jeans, tops, lingerie, and swimwear, none of which will break the bank. For the most affordable one-stop maternity shop, it’s hard to beat ASOS.

ASOS - maternity wear

High street favourite H&M is a good port of call for basics such as maternity jeans, jeggings, shorts and tops. They also carry a limited range of maternity bras and nursing tank tops. It’s all very affordable, but it’s just a shame that the range isn’t bigger! Come on H&M… show mamas-to-be a little more love!

In their own words, Hatch is for “style-savvy expectant mothers who you’d never ever see in any ordinary maternity section”! There’s no denying this is a fash-forward brand for mamas-to-be but Hatch is a little pricier than some of its high street competitors… dresses average out at approximately $2,000, and then there’s the shipping to Hong Kong, which is a flat rate of $50 USD (yikes!). This is definitely a spot to #treatyoself.

Isabella Oliver believe that just because you’re pregnant doesn’t mean you have to ditch your personal style, so maternity wear that’s stylish, flattering, and comfy during pregnancy, nursing and post pregnancy is the name of the game here. No wonder this brand is a celeb mama favourite! The range includes maternity underwear, nightwear and even shoes, together with all the staples. Again, a little pricier than some of its high street competitors at around $600-$1000 for tops, and $1300 to $3600 for dresses, Isabella Oliver ships to Hong Kong for approx $15USD, taking 5-10 days. If you can’t (or won’t!) wait, a selection is available at Sassy Mama fave, Tiny Footprints.

It’s always good to support home-grown businesses, and Hong Kongers Linea Negra Maternity – who have been bringing a wide range of well-known and boutique brands to the ‘Kong for a whole decade – offer a stylish selection of maternity wear from over 40 brands, all tailored to our (fickle!) climate. The range includes pretty summer essentials such as shorts and dresses for those hot, long days but also great swimwear and lingerie choices too, at all price points, from high-end to high-street. This is a great option if you want to try before you buy and designs are as flattering as they are fashionable.

With its great use of print and flattering cuts well suited to the HK climate, Madderson London is a welcome newcomer to the local maternity scene, and with the founder relocating the the ‘Kong, you can expect to see much more from this brand. Prices are definitely more luxe than high street, but if you want something special or are feeling a little tired and dowdy then this is a real fashion pick-me-up!

Motherhood maternity

Motherhood Maternity is a great website that includes all your trusty essentials plus swimwear, lingerie and work clothes. Other noteworthy labels include Jessica Simpson Maternity, Loved by Heidi Klum, and Bump Start for some very affordable options to get you started in style.

UK high street favourite Next definitely gives ASOS a run for its money in the affordable-but-fashionable maternity stakes, offering an extensive selection of maternity tops, jeans and dresses in sizes UK 8 – 22, with some work wear options too if you’re slogging away in the office. It offers free shipping to Hong Kong (yay!) and promises to deliver in only 2- 3 business days. The maternity range also includes swimwear and lingerie.

Old Navy is a great one-stop shop to stock up on all your summer maternity essentials. Affordability is key here, with dresses priced at around the $200-$300 mark, with some great denim maternity shorts too – perfect for Hong Kong. Shipping is available for around $250 and up (depending on how much you buy), but as prices are so reasonable you might be inclined to turn a blind eye to the delivery charge.

Another great online shopping destination in every fashionista’s arsenal, Shopbop also has a maternity section. Tried and tested mama faves include J Brand, James Jeans, Citizens of Humanity, and DL1961 for some of the best fitting maternity denim; Free People for stylish tunic tops; Rachel Pally for some glam maxi options; and fashion-forward Hatch (see above) to name but some of the labels here. Shopbop offers express international shipping, which is free on orders over USD$100 (approx HKD$776).


Gennie’s has a department within Sogo, Causeway Bay, and offers a good selection of maternity and nursing underwear. The personal fitting service takes into account how many months pregnant you are and allows for ‘growth’! Do call ahead to make sure they fit you in.

House of Fraser stocks favourites such as Hot Milk and Elle Macpherson Intimates maternity bras and nightwear. Shipping is available to Hong Kong for a flat rate of approx $120.

Marks and Spencer carry a limited range of maternity lingerie in-store in Hong Kong, so you may be best visiting their UK website and ordering online. International shipping is available, costing approx $150.

QueenBee is an Aussie brand – so, given that they’re going into winter right now, the clothes might be a little out of season – however they do stock a good selection of maternity swimwear and lingerie. Shipping is available to Hong Kong, costing a flat rate of AUD$20 (approx HKD $120).

Australian website, Zodee stocks an extensive range of some of the best loved maternity lingerie brands including Hot Milk, Freya, Cake Lingerie, Berlei and the list goes on… even including La Leche League International (who knew they did bras??) Zodee offers free standard shipping to Hong Kong on all orders over AUD$40 (around HKD $320), or a flat shipping charge of AUD$9.95 for all orders under AUD$40.

And don’t forget A Pea In The Pod Maternity, ASOS, Isabella Oliver, Linea Negra Maternity, Mayarya, Motherhood Maternity, Next, and Nine Months Maternity (all above) as they also stock maternity lingerie.


Many of the brands mentioned above stock swimwear, but if you need to get poolside pronto then pay a visit to Gourami Gourami Swim and Fitness in Wanchai. Their in-house signature brand Gourami does a fantastic maternity line of swimwear that manages to look glam whilst also supporting and shaping in all the right places and all at very reasonable prices.

Maternity swimwear

Again, it goes without saying, don’t forget the other brands mentioned above including: A Pea In The Pod Maternity, ASOS, Isabella Oliver, Linea Negra Maternity, Mayarya, Motherhood Maternity, Next and Nine Months Maternity as they also stock maternity swimwear.


Happy shopping, mamas to be!

Featured image via Pinterest

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