Where to shop the chicest and most comfortable maternity wear for mamas-to-be.
There are a lot of changes to prepare for when you’re pregnant – your body, your hormones, your energy levels. But one change not be overlooked is your wardrobe! Whether you opt for form-fitting, breathable basics or curvy cuts, you’ll need a few core maternity wear essentials to see you through this exciting life stage. Stay true to your style, invest in key pieces early and, most importantly, embrace and celebrate your changing body.
To help you navigate the many options available we’ve rounded up our favourite places to shop for maternity wear. You’ll be looking and feeling your best as you rock that bump in style!
Linea Negra Maternity (Closing Sunday 5, April 2020)
A deservedly popular Hong Kong store is Linea Negra Maternity. For well over a decade it has been bringing its personal touch and maternity expertise to pregnant Hong Kongers. It offers a carefully curated selection of over 30 brands at the centrally located store. The maternity wear range includes versatile summer essentials such as shorts (one Sassy Mama editor adores hers so much she bought two pairs!) and dresses for the inevitable sweltering summer days, as well as generous swimwear and lingerie choices too. The broad choice of price points is another great reason to stop in and try on.
MotherCourt is a Hong Kong staple and rightly so. Not only do its stores offer a great selection of nursery furniture, skincare, prams and gifts but they also stock a small but essential selection of maternity wear. Its hand-picked stock provides a capsule wardrobe of must-haves from Seraphine maternity leggings to Isabella Oliver wrap dresses. A great starting place for those initial investment pieces on your pregnancy journey.
MotherCourt, Shop G03, Man Yee Building, 68 Des Voeux Rd Central (entrance on Pottinger Street), Hong Kong, 2522 8934
MotherCourt, Shop 5B, G/F, 33 Sharp Street East, Causeway Bay, Hong Kong, 2890 6288
H&M is the bread and butter of our high street shopping – we can always find something we like and nothing will break the bank. Thankfully it’s no different when it comes to its maternity wear, with everyday basics and a few pretty dresses on offer to please most tastes. Though a limited range is only available at some stores, such as Festival Walk and TST Canton Road (Causeway Bay is yet to stock maternity), it’s a sure stop for basics. Shop online for the full range of maternity wear including jeans, t-shirts, summer dresses and comfy nursing underwear.
H&M, Festival Walk, 80 Tat Chee Ave, Kowloon Tong, Hong Kong, 3106 6940
Kind to your wallet and the environment, Retykle stocks a great range of pre-loved maternity wear from dresses to T-shirts and trousers (as well as baby clothes and all the gear that you might need for your little one). All items are checked and verified by the team to make sure they are good quality and genuine before they make their way onto the website, and with brands such as Mothers En Vogue, Seraphine and Isabella Oliver to name just a few, you’re sure to pick up a bargain to rock your maternity look. Technically an online store, it currently has a pop-up in Repulse Bay where you can request items to be sent for you to try before you buy – but hurry! It finishes on Sunday, 7 July 2019 (keep a lookout on the Sassy Mama events calendar for when it might pop-up again!).
Mayarya is a local online store that offers great value maternity wear (we’re big fans in the Sassy office!). It has the added bonus of a same-day delivery option (perfect for those days where nothing in your wardrobe will do). A carefully curated selection of stylish dresses, tops, underwear and loungewear is available, along with a live online chat to help you with sizing quandaries, delivery queries and more. For orders over $500 delivery is free, if it’s under $500 there is a reasonable charge of just $49.
Mothers En Vogue
Mothers En Vogue (MEV) is another great local online option renowned for combining style and substance. Founded in Singapore in 2003 its focused collections offer comfort, natural materials and discreet nursing access. For ease of ordering it has a web option, or you can get in touch via WhatsApp. If online sizing makes you nervous you can head to its Mongkok warehouse and try before you buy – or for the ultimate in e-shopping ease, it will bring pieces direct to you for some truly at home retail therapy. A great e-shop for maternity clothes that will take you easily into the fourth trimester and beyond. If twinning is your thing there is also an adorable Moms & Tots section for all things matchy matchy.
A Pea In The Pod
A Pea In The Pod is a US-based store that offers a great mix of maternity lines from contemporary designers such as 7 For All Mankind, Monrow, BCBGMAXAZARIA, and even the Kardashian dynasty’s latest offering, Good American. It uses BORDERFREE to carry out its international shipping, offering competitive prices shown in local currency – costs vary depending on the number of items selected so be sure to review your total at checkout.
A Pea In The Pod, +1 877 273 2763 (US), www.apeainthepod.com
No shopping round-up would be complete without ASOS, the ultimate go-to for fast-fashion – and it’s no different for maternity wear. One of the few brands that doesn’t differentiate for us “blossoming” shoppers, designs are simply customised into maternity versions so that we aren’t relegated to choosing boring basics. From zebra print dresses, polka dot culottes or sequin tops, nothing is off limits in the pregnancy fashion stakes here! With a great range of both sizes and prices it’s no wonder this is a popular go-to for mums-to-be. It offers free shipping to Hong Kong on orders over just $270, and most importantly returns are free too.
Renowned for doing preppy basics well, GAP’s maternity collection is no exception – think denim shorts, classic tees, wrap dresses and plaid shirts. The range acts as a solid foundation for everyday items that will last through your pregnancy and through the seasons. With reasonable prices starting at $229 for basic vests and a flat shipping fee of $45 it’s a safe bet for timeless pieces that will go the distance.
Isabella Oliver is a London-based label focused on classic designs and effortless style. A firm favourite with celebs, influencers and Insta-mamas alike its website offers classic pieces that are worth the investment. They’ll last well into your pregnancy and beyond thanks to quality materials and clever cuts. This longevity, however, means a higher price point but in our opinion, a few key items (such a LBD, Breton striped top and quality everyday leggings) are worth it. The range includes maternity clothes, underwear, nightwear and even shoes and ships to Hong Kong for $15 (USD), taking just 5-10 days.
UK high street favourite Next is another wardrobe staple that offers good quality fashion-forward choices at affordable prices. Its extensive and regularly refreshed selection of maternity wear covers tops, jeans and dresses in sizes UK 8 to 22, with that rare bonus of a strong work wear offering too. It offers free shipping to Hong Kong and promises to deliver in only 6 working days.
Next, +44 116 319 7948 (UK), www.nextdirect.com
A subsidiary of digital shopping giant Amazon, Shopbop is equally well known amongst online fashion mavens. It offers a wide breadth of choice, brands and express international delivery options – which thankfully remains true for its chic maternity range. Popular global mama faves include Paige, Hatch and Citizens of Humanity as well as trendy baby-bag brand Tiba + Marl for some on-point accessorising. Shopbop even offers free express international shipping on orders over $100 (USD) – easy to achieve with such a tempting selection on offer!
Our fail-safe high street haven for all things high-style and fast-fashion, Topshop maternity caters for those of us not wanting to trade in the latest trends for our burgeoning baby bump. Sadly, the Hong Kong store doesn’t stock the maternity range, but the online maternity section offers everything from skinny jeans and basic tees to satin shirts and animal print dresses with new styles added frequently for regular style injections to your pregnancy look. Shipping is free for orders over £100 (around $980 to $1,000 depending on the currency exchange) or £10.50 for standard delivery and £20 for fast-tracked delivery.
Not only do Baby Basics stock everything you might need to get your ready for your new arrival (including cots, bottles, bibs…you name it!) but it also stocks a range of maternity and nursing bras for your growing bosom. Think no-frills, non-wired nursing bras, which are perfect for comfort.
Cotton On’s Causeway Bay store has a small but worthwhile maternity selection. Its range of nursing underwear includes classic t-shirt bras, lacy options in seasonal hues and comfy sports bras. With very reasonable prices (from $119 for maternity bras) it’s worth dropping in to stock up on a handful of pieces to add a little variety to your pregnancy underwear drawer. Its online site also offers a small selection of maternity clothes, loungewear and fitness apparel, so logging on to stock up is also a good option with this bargain brand!
Cotton On, Floor 2, Lee Theatre, Percival St, Causeway Bay, Hong Kong, 2557 1110, www.cottonon.com
Originally founded in Taiwan, Gennie’s has a section within the SOGO department store and a store on Lee Garden Road. It offers a good selection of maternity and nursing underwear and a personal fitting service. No matter how many months pregnant you are, this bespoke service takes measurements that allow for the inevitable growth! We’d recommend to call ahead and book in to make sure you can be seen by its trained shop assistants.
Gennie’s, Shop 23, 7F, SOGO, Causeway Bay, Hong Kong, 2838 4938, www.sogo.com
Gennie’s, 56 Lee Garden Rd, Causeway Bay, Hong Kong, 2504 5885, www.gennies.com.hk
House of Fraser
House of Fraser stocks favourites such as Bravado, Freya, Heidi Klum and Bonds maternity bras and nightwear. Shipping is available to Hong Kong with charges starting from $150.
House of Fraser, www.houseoffraser.co.uk
Marks and Spencer
Marks and Spencer carries a limited range of maternity lingerie in some stores in Hong Kong (we’ve found stock varies week to week so it’s worth calling stores in advance). If patience isn’t your go-to virtue then avoid the waiting game and visit its website to order online. Local delivery is free for orders over $450, taking 5-7 working days with an option for express delivery if you’re in a hurry.
Mothercare stocks a select range of maternity underwear 101 basics – not especially exciting but certainly practical and well-priced, and sometimes that’s all you need! From over-the-bump briefs to tights and shapewear you’ll find casual everyday options for those times when comfort is key. You can also shop online with free delivery on orders over $800.
Mothercare, Shop 208, 2/F, iSQUARE, 63 Nathan Rd, Tsim Sha Tsui, Hong Kong, 2312 0070, www.mothercare.com.hk
This is an Australian brand that stocks a solid selection of maternity swimwear and lingerie. Shipping is available to Hong Kong, costing a flat rate of AUD$20 (roughly HKD $120), delivered in 3-10 working days.
QueenBee, +61 2 9486 3944 (international), www.queenbee.com.au
For those slightly more blessed in the boob department, Bravissimo is a great option for larger sized maternity and nursing bras (we’re talking HH+). With non-wired, soft-cup (great for lift, support and separation – perfect for relieving the sweaty mono-boob situation during the hot summer months!), sleeping and sports bra options (with maternity swimwear included), this UK based store ships to Hong Kong and takes around a week to arrive. If the items are not the right size, you can return them for an exchange or refund (paying a small fee at the Hong Kong Post Office). But note, you can only return by standard delivery as the customer service team in the UK cannot sign for tracked deliveries. We’ve never had any issues returning items though.
Sassy Mama Tip: Don’t forget A Pea In The Pod, ASOS, Isabella Oliver, Linea Negra Maternity, Mothercourt and Next as they also stock maternity lingerie and swimwear as well.
Editor’s note: This article was originally published on 2, September 2016 by Dervla Louli and updated on 5, July 2019 by Sophie Knight.