Sassy Scoop: Introducing 100 Baby Essentials – baby shopping, simplified!

As new mamas, we are subjected to constant conflicting – if well-meaning – advice on exactly what it is that we should be doing with our babies. Whether it’s which brand of nappies to choose, to swaddle or not, or the good old formula versus breast debate, if there’s one thing that’s certain it’s that there’s no certainty when it comes to parenthood!

That’s exactly what new mama Chloe found when she gave birth to her son Aaron, so she made the decision to tune out a lot of the competing voices and find her own path, launching 100 Baby Essentials as a way of helping new mamas find the must-have products that they really need for their little ones.

Acting as the ultimate short and sweet shopping list for mamas-to-be, the website features a carefully curated selection of brands and products that focus on safety and health, filtering out many of the unnecessary extras that we tend to find stuffed into closets later on, and focusing on the items that really deliver. With just one carefully selected brand available for each category, products are sourced from all over the world and include well-known brands like i-angel carriers, Skip Hop toys, and Earth Mama Angel Baby skin care products, alongside niche names like New Chapter prenatal multi-vitamins and Inujirushi maternity wear.

Here are just a few of our top picks:

Clockwise from left:  trunki, OXO Tot, Nosefrida, Babiators, bambino mio, Lamaze, Merries, Nordic Naturals, Happy Familiy

With so many amazing products on offer, it’ll be hard not to fill that virtual cart right to the brim, so luckily for us there’s free delivery on all orders over $200, various convenient payment methods and an additional 3% discount available when you pay by bank transfer. There’s also a fun and informative blog, with plenty of mama-tips and product reviews to help you choose wisely.

And as an added bonus to Sassy Mama readers, you can bag an additional 10% off your order from now until 30 April 2014 – simply enter the coupon code SASSYMAMA at checkout to snag your great savings!

Here’s to baby shopping, simplified!