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The best swimwear stores in Hong Kong… and online too!

Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For YouStyle For You

The sun is shining, the waves are rolling in and the water is just calling out to us! Yup, you’ve guessed it – it’s swimsuit time!

Searching for something to wear for that all-important dip into the water can be a total chore, but we’ve rounded up the best swimwear stores in Hong Kong (and online too!) that are bound to have something that will make you feel easy, breezy and beautiful! Whether you’re planning to bask away in the sun on the beach, hit the water for a couple of laps or just sip away on cocktails poolside, these stores will have whatever you need for just about every occasion.



Itsie Bitsie
Designed by Hong Kong girl Cristina Wilkinson (our food writer Ale’s older sister!), Itsie Bitsie sources and produces their incredible line of swim and resort wear in Bali. We love the cheeky little plunge top in the Plunge in Solas bikini (shown above), and the totally flattering So Long Suckers one-piece has us hooked! They stock cup sizes A-F for tops, with UK sizes 6-14 for bottoms, whilst prices are around $400 for bikinis and $900 for swimsuits. Itsie Bitsie also have a great selection of cover-ups with breezy maxi dresses and kaftans; their colourful range will definitely have you booking a holiday and basking in the sunshine before you know it! See our full article here for more deets.

Itsie Bitsie, 1/F, 45 Hollywood Road, Central, Hong Kong, 6871 0201

Sabina Swims
For those of you who love quirky fun prints – there’s no better place than Hong Kong mama Sabina Wong’s Sabina Swims! There’s something for every body type; we particularly love their one-piece suits, which provide just enough coverage while still being sexy and fun! Bikini tops range from $550-650, with swimsuits priced around $1100. Their swimwear errs more on the petite side (the maximum is around a C cup) so you’re probably best off trying their goods on in person.

Sabina Swims, 7/F, 12 Lyndhurst Terrace, Central, Hong Kong, 2115 9775


Ozzie Cozzie
If you’ve been missing the sunshine down under, then head to Ozzie Cozzie for the next best thing – Aussie and NZ beachwear! With popular brands such as Seafolly, Moontide and Sunseeker, you’re sure to find something that you like. We’re also excited to check out the Miraclesuit (shown above), which promises to have three times the “holding power” of the average swimsuit, supposedly making you look 10lbs lighter in 10 seconds – perfect for those of us who need that extra confidence to get out in the water! See our full article here.

Ozzie Cozzie, 503 Tak Woo House, 1-3 Wo On Lan, 17-19 D’Aguilar Street, Central, Hong Kong, 2810 1356

For a one-stop shop for swimsuits, Rush is probably your best bet! It’s just the place for both yoga enthusiasts and beach babes, stocking swimwear from British brand Zoggs, super-haute Brazilian line ViX and even Havaianas to keep your toes away from the hot sand! They also have a range of resort-wear too so you can be perfectly covered when you’re out of the water.

Rush, G/F, Wyndham Mansion, 32 Wyndham Street, Central, Hong Kong, 2526 0620 
G/F, G35 DB Plaza, Discovery Bay, Hong Kong, 3421 2010

Quiksilver & Roxy
For all the surfer chicks out there – your swimwear closet is probably already filled to the brim with Quicksilver & Roxy stuff. But as with anything… more is more and with new prints landing every season, who can resist?! Stock up on fun and carefree bikinis here – we love to mix-and-match their prints with solid colours. Try and snag a bargain by hitting up their outlet in Tung Chung’s Citygate (check out Sassy’s full guide to Citygate here).

See all Quiksilver & Roxy locations in Hong Kong here


Swim & Fitness
A Sassy Mama fave (see the review here!)Swim & Fitness in Wan Chai has got everything you need to get set for the beach – including swimwear, beachwear, goggles, hats and plenty more, all at reasonable prices too. Alongside staples like Arena and Speedo, mamas-to-be should take note of their Gourami maternity swimwear line, which manages to look glam while supporting and shaping that bump in all the right places, whilst their in-house brand Kissin’ usually has a range of cute colourful prints perfect for summer.

Swim & Fitness, G/F Shop 1, 1/F, Chung Wui Mansion, 176A Johnston Road, Wan Chai, Hong Kong, 2838 6303

Escapade Sports
Swimwear isn’t all about beautiful bikinis and tan-lines, and if you’re looking for some serious swimwear, check out Escapade Sports. Whether you’re out to catch a ride on your board or are just braving the waves for a good swimming workout, Escapade should be your first port of call for activity-based swimwear and wetsuits from brands like ORCABlueseventy, TYR and Zoggs. Escapade Sports & Leisure also carries the likes of SeafollyMaryan Melhourn and Budgy Smugglers for the boys for the more casual swimmer!

Escapade Sports, 1/F, Yee Hing Building, 19 Leighton Road, Causeway Bay, Hong Kong, 2891 1855
1/F, Merlin Building, 30-34 Cochrane Street, Central, Hong Kong, 2851 0769
Escapade Sports & Leisure, G/F Hong Kong Cricket Club, 137 Wong Nai Chung Gap Road, Causeway Bay, Hong Kong, 2574 1861



Let’s be honest – everyone wants to look like Beyoncé after seeing the amazing photos from this year’s H&M adverts… and now you can score the look too! We love H&M’s fun and affordable fashion, and with bikinis all under $250, what’s not to like?

See all H&M stores in Hong Kong here

Marks & Spencer
A long-time favourite of every generation, British stalwart Marks & Spencer has something for everyone! M&S are particularly good for one-piece swimsuits, in both classic and bold designs; if you’ve got some bumps and bulges you want to hide, look out for the tummy control innovation that’s conveniently built into many of their swimsuit designs! Don’t forget to check out M&S’s cover-ups and beach accessories too (their big beach totes are always a winner!) to make sure you’ve got your entire beach look down!

See all Marks & Spencer stores in Hong Kong here


Cotton On
If you’re looking for flirty and feminine swimwear that won’t break the bank, rush over to Cotton On to win the bikini lottery! With tonnes of options to mix and match at uber affordable prices, you’ll be spoiled for choice. Most of their bikinis are under $300 (score!), with some currently on sale for only $30 (yes, you read that right!); they’re especially great for on-trend prints, colours and styles.

See all Cotton On stores in Hong Kong here

We know, we know – SOGO is super crowded at the best of times and don’t even get us started on the mammoth queues! But we also know that come summer, they dedicate an entire floor to swimwear (with some real steals to be had too), which means that with just a little bit of patience, we promise that you’ll find something. Sassy Mama tip: if the mania around the swimwear section gets too much, head to the lingerie section where brands like Embry Form, Charmante and Triumph always have some swimwear options to shop from (and in a much more chilled environment too!). You can also check out some of the smaller department stores around town (like APITA or YATA) for even more options.

SOGO, 555 Hennessy Road, Causeway Bay, Hong Kong, 2833 8338
12 Salisbury Road, Tsim Sha Tsui, Hong Kong, 3556 1212



Sassy faves Sheer know a thing or two about flattering your figure with lingerie… and they’ve used that expertise to ensure that they stock some rocking swimwear too! Just like with their awesome range of lingerie, you’ll find swimwear here that promises to hug, lift and shape all the right places. With brands like Eberjey Swim (shown above), Violet LakeDomani and Zimmermann on the racks, this stuff not only looks great but will have you feeling great too! For the full scoop on Sheer, check out our article here.

Sheer, 13 Gough Street, Central, Hong Kong, 2147 3887

Not just your go-to for shapewear, French lingerie brand Charmante also carries a collection of stylish swimwear that gives you built-in support and add that little sparkle to make sure you’re beach-ready and beautiful.

Charmante, G/F, 54 Lyndhurst Terrace, Central, Hong Kong, 2645 6000


Hailey & Sasha
The latest lingerie company in Hong Kong, Hailey & Sasha is renowned for its fully customisable bespoke lingerie service, where you pick everything from the style and colour to the material and detailing of your underwear. They’ve now brought their lingerie know-how to their first swimwear collection for 2013, which is full of mix-and-match tops and bottoms in bright summery colours and a range of different styles bound to suit every body shape. Bikinis retail for between $295-395 for tops and under $200 for bottoms, with one-pieces all under $700 – and the option to shop the lot online too. To get the full scoop on Hailey & Sasha, check out our article here.

Hailey & Sasha, Suite 902, 9/F, Union Commercial Building, 12-16 Lyndhurst Terrace, Central, Hong Kong, 2815 0883

Rigby & Peller
This British lingerie specialist (granted the Royal Warrant by the Queen of England – which makes Rigby & Peller the official fitter of the Queen!) is your go-to store if you want the perfect fit! Stocking uber luxurious brands like AubadeAndres SardaPain de Sucre and Ritratti that are certain to stay in your swimwear bag for many years to come, their in-depth fitting services definitely get the Sassy Mama seal of approval. Check out our full review of Rigby & Peller’s fitting services here.

Rigby & Peller, 3/F, Shop 310, The Landmark, Central, Hong Kong, 2877 5655
Shop 2118, Harbour City, Canton Road, Tsim Sha Tsui, Hong Kong, 2175 3050



It’s time to welcome a fabulous Hong Kong newcomer to the swimwear scene! Founders Jen and Lulu were frustrated at the limited choices for swimwear in our city, so they decided to break out with their own range of fun, sexy and stylish looks that will take you from surfing the sea straight to your long seafood lunch in Sai Kung without even breaking a sweat. Going up to UK size 14, we’re loving the on-trend neons and cut-outs from their first collection (check out the awesome swimming illusion detail on the Alice In Red swimsuit above!) and prices are mostly about the $1000 mark. Shipping is free within Hong Kong and the goods should appear on your doorstep after only 3 days – beach weekend, here we come! Banner photo also from Papeete.

Victoria’s Secret
We all agree it’s absolutely ridiculous that Hong Kong’s Victoria Secret only sells beauty products and accessories… Don’t we all wish they stocked their famous sexy swimsuits instead? If you’re desperate to become a VS Angel on the Hong Kong beaches, why not shop online for one of their pretty string bikinis, stunning tankinis or stylish one-pieces? Shipping costs depend on how much you’re buying (ranging from US$27.99 to a whopping US$109.99 if you have more than US$1000 worth of goods – we recommend doing a bulk order with mates, than splitting the costs), so let’s all pray that Hong Kong gets a proper swimsuit section in the IFC store soon!


For free delivery worldwide and a HUGE (some might even say overwhelming!) range of choices, it just doesn’t get better than ASOS. Whenever we’re on the site, let’s just say that we never manage to close that browser empty-carted! For swimwear that’s super on-trend, go crazy surfing through pages of gorgeous bikinis, tankinis and one-pieces (there were over 1000 pieces when we last checked), available at pretty much every price point too. Aside from the usual brands (including FreyaSeafollySunseekerRiver IslandTed Baker andFrench Connection), be sure to check out their ASOS own brand that provides mix and match options in every colour, print and style imaginable. Bigger girls, make sure you check out their +DD selections and ASOS Curve collection.

If you’re in a hurry to get to the beach, then shop away at Shopbop! With worldwide shipping that’s free if you order over US$100 and most orders arriving within a week, log on now to make your purchase from brands including celeb faves We Are HandsomeHeidi KleinMara Hoffmann and Tyler Rose Swimwear. You can also get in on swimwear items from many of their signature international brands, including MadewellMarc by Marc JacobsRachel Pally and Tory Burch.


Figleaves has built up a rep for being the biggest and best one-stop online shop for all things lingerie and swimwear, and a quick glance at their extensive range of swimwear brands should tell you that it’s well deserved! Although they stock all the international staples (FreyaFantasiePanacheSeafollyPour Moi?), we’re most loving the look of their in-house lines – Midnight GraceJust Peachy (which even has a Bikini Bar app showing you how to mix and match all the possible combos) and Figleaf swimwear. We’ve gone totally gaga for their happy prints, such as the confetti coloured Pina Colada collection shown above! International shipping costs only GBP £5.50 with orders delivered within 5-10 working days. Also, did we mention that loads of these fun and supportive styles come in sizes up to a GG-cup – what more could we want?

There’s only one place online to go for luxury fashion, and that’s Net-A-Porter! So far, we absolutely heart the colour-pop shades and unique prints we’re seeing on their site, including amazing finds from Charlie by Matthew ZincMissoniMara Hoffman and Melissa Odabash. Another plus is that shipping costs only HK$100 whatever the size of your order, with purchases received in two working days. It’s a shopper’s paradise if you’re looking for designer names, plus be sure to check out the sale section for some hidden steals!


This Philippines-based and designed brand is absolutely awesome for reasonably priced and on-trend swimwear! We totally adore the colours of the Arabian Summer Swimsuit collection – especially their reversible twist bandeau and multi-way bikini tops (essentially several swimsuits in one = bargain!). Most of their swimwear will set you back around US$50-70 (with several pieces currently on sale), and there’s also free shipping for orders over US$150; be sure to check out Wanderlust’s Loyalty Rewards program where if you spend over US$200, you’ll get a US$30 gift voucher! Yay!

For blissful beachwear, there’s ain’t anywhere better than the aptly named BeachBliss! With a focus on finding great new brands to introduce to their shoppers rather than the same old staples, we’re impressed with BeachBliss’ careful and stylish edit, with cool brands like Voda SwimsL*Space and B Swim. For ladies who want a little bit more oomph to their swimsuits, there’s a great push-up swimsuit section (many have even graced the pages of Sports Illustrated) – Voda Swim’s Envy push-up bikini claims it will have you looking up to two cup sizes bigger in no time! Most of the goods will set you back between US$50-150, with shipping to Hong Kong ranging between US$17-25… and be sure to check out BeachBliss’ Swim Blog for all their latest promotions and discount codes too!

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