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Supporting Hong Kong fashion brands is more important than ever. An easy task as there are so many wonderful homegrown designers and independent stores to pick up those local brands. Whether you’re looking for clothing brands that offer matching outfits, cute accessories or footwear for the family, here are our favourite local fashion brands in Hong Kong.
There are so many good reasons to shop for Hong Kong fashion brands. It’s not only a way to invest in our local community but also allows you to express your individuality and is better for the environment (plus it serves as a good example for the kids!) So if you’ve been searching the streets for local ethical brands that are trendy and wallet-friendly, we’ve rounded up the best ones for mamas who are looking to get their shopping done and dusted in style!
Jump To:
Local Fashion Brands For Kids
Local Fashion Brands For Mums
Read More: Baby Clothes In Hong Kong – Top Baby Clothing Stores In-Store And Online
Clémence by rue Madame – Hong Kong-based French fashion brand
Bringing Parisian style, Clémence by rue Madame is a new concept store celebrating a forever young and fun-loving spirit. It launches a non-stop stream of affordable and timeless mini collections that bring freshness to any modern Mamas’ wardrobes. Already a Sassy Mama favourite, we’re excited about its new concept store in Times Square featuring gorgeous dresses, accessories, jackets, coats, sweaters and more!
Sassy Mama Tip: Keep your eye out for the monthly discount codes!
Clémence by rue Madame, Shop 521B, 5/F, Times Square, Causeway Bay, Hong Kong, Open from 11am to 9pm, 3188 4666, Facebook: Rue Madame, Instagram: @ruemadameworld
MiliMilu — Eco-friendly Hong Kong clothing brand for the whole family
There’s a lot to love about the sustainable designs on offer from Hong Kong-style brand MiliMilu! It stocks a chic range of timeless, quality clothes that are made from chemical-free, organic, fair-trade fabrics. We love that its kids’ range features practical but stylish designs and includes everything from day-to-day t-shirts and shorts to swimwear, accessories and underwear. Parents can also keep their looks fresh with classic breathable linen designs along with seasonal staples that will take you from the office to the weekend in style. There are even matching family styles to coordinate your outfits for a special occasion or photoshoot!
Use discount code Sassy10 for 10% off all products online.
MiliMilu, Facebook: MiliMilu, Instagram: @milimilu_lifestyle, www.milimilu.com
Local Fashion Brands For Kids
Greenmont – Hong Kong fashion brand for outdoorsy kids
If your littles love to spend time outdoors, Greenmont is a Hong Kong fashion brand where you can purchase environmentally conscious children’s wear that is both comfy and stylish. A Sassy Mama favourite, it launched in Discovery Bay as a way to help residents buy quality clothes for children. Swimwear, hats, rompers, matching sandals for mamas and kiddos – they’ve got it all!
Greenmont, 5345 1451, care@greenmontkids.com, www.greenmontkids.com
Read More: Where To Buy Kids’ Clothes In Hong Kong
Tachéri – Hong Kong fashion perfect for parties
Need to get the kids ready for a fancy event? Tachéri’s got you covered with its party outfits for kids aged 6 to 8 years old and cute matching headbands for mamas that you can purchase on Instagram DM or via WhatsApp. This fashion brand’s mission is to empower children and promote positivity, so you and your little ones are sure to look and feel like a million bucks!
Tachéri, Instagram: @tacheriofficial, WhatsApp: 9317 6801
Read More: Matching Mama And Me Looks And Where To Shop In Hong Kong
The Wee Bean – Organic and hypoallergenic clothes for kids
Amy Tang, founder of The Wee Bean and former That Mama created her own collection of organic essentials that are hypoallergenic and breathable after she found out that her baby had severe eczema. You can purchase swaddles, bibs, onesies, tops, sleepwear and adorable graphic matching sets that are suited to babies’ sensitive skin.
The Wee Bean, Shop 802, Hua Fu Commercial Building, 111 Queen’s Road West, Sheung Wan, Hong Kong, 5367 7734, service@theweebean.com, www.theweebean.com
Read More: That Mama — Amy Tang, Co-Founder Of The Wee Bean
Malabar baby – Affordable local fashion for kids
Also founded by former That Mama Anjali Harjani, the items at Malabar Baby are as easy on the eyes as they are on the wallet! We’re talking swaddles, dresses, blankets and bathrobes all made from high-quality natural Indian cotton for both you and the kids!
Malabar Baby, snuggle@malabarbaby.com, www.malabarbaby.com
Read More: That Mama — Anjali Harjani, Founder Of Malabar Baby
Cotton Pigs – Hong Kong fashion store for reversible baby outfits
Why wear an outfit once when you can wear it twice? (by turning it inside out!). Cotton pigs make reversible baby clothes with the softest organic cotton and the cutest prints. With rompers, blouses, dresses, and swimsuits for sale, it is especially handy when you’re packing light for a trip!
Cotton Pigs, support@cottonpigs.com, www.cottonpigs.com
Read More: Where To Buy Kids Swimwear In Hong Kong – Swimsuits For Baby And Up
Retykle – Hong Kong fashion brand with second-hand designer clothes
If you love designer fashion but don’t love what it does to your wallet, Retykle offers designer children’s clothing at a fraction of its retail price. It has great quality (and of course, stylish!) baby, kids and maternity clothes and also allows you to exchange your old clothes for cash; perfect for when you’re cleaning out the kids’ closet!
Retykle, hello@retykle.com, 3594 6533, WhatsApp: 6117 2150, www.retykle.com
Local Fashion Brands for Mums
Ben & Ellie – Hong Kong designer brand for new mamas
Who said nappy-changing accessories can’t be fashionable? Ben & Ellie have nappy bags and clutches that are stylish and super practical with spacious compartments for fuss-free nappy changes. They also offer refillable cases for baby wipes so you can stay organized on the go.
Ben & Ellie, connect@benandelliebaby.com, WhatsApp: 5638 6967, www.benandelliebaby.com
Read More: Jewellery Shops – Where To Buy Fine Jewellery In Hong Kong
Green Ladies – Secondhand fashion brand for mums
A social eco enterprise and Hong Kong-based fashion brand, Green Ladies operates by a consignment model with secondhand fashion for mamas. It also has children’s clothing on its Green Little branch for kiddos aged 2 to 9 years old and offers trendy items on the rack all year round – we’re talking stylish blouses, pants, dresses, coats, scarves and other accessories in top condition.
Green Ladies, various locations across Hong Kong, www.gl.sjs.org.hk/greenladies
Green Little, various locations across Hong Kong, www.gl.sjs.org.hk/greenlittle
Beam Bold – Hong Kong fashion brand for all sizes
Created by Hong Kong designer Audra Gordon, Beam Bold offers beautiful and colourful maxi dresses, skirts, tops and accessories for all shapes and sizes (ranging from 2XS to 3XL!) and gorgeous outfits for little ones. It has a strong sustainable approach where you can select your preferred style, colour, size and length that best suits your long-term needs.
Beam Bold, connect@beambold.com, www.beambold.com
Read More: Where To Buy Athleisure In Hong Kong – Yoga Pants, Active Wear, Sportswear And More
K!BO – Sustainable trainers made in Hong Kong
Meaning ‘hope’ in Japanese, K!BO has comfy, stylish guilt-free trainers and slip-ons that are made with sustainable materials like apple leather, recycled leather, recycled canvas and recycled plastics. Perfect for busy days when you have to run around with the kids, it also offers crossbody bags, shades and totes.
K!BO, various locations across Hong Kong, hello@kibo.eco, www.kibo.eco
Read More: Where To Buy Kids’ Shoes In Hong Kong – From School Shoes To Kids Sandals And More
Coco Alexander – Hong Kong brand with free worldwide delivery
Another brand based in Hong Kong that is all about making mama’s lives easier, Coco Alexander also has fashionable diaper bags that are both functional and look great! They offer personalization services and free worldwide delivery.
Coco Alexander, hello@coco-alexander.com, WhatsApp: 9737 7364, www.coco-alexander.com
Fashion Corner Plus – Plus-size fashion brand for mamas
Hong Kong designer Makayla Ng created Fashion Corner Plus to give herself and other plus-size ladies more options while shopping. It’s perfect for mamas who are looking for great quality and comfortable outfits for everyday use.
Fashion Corner Plus, Room 216, 2/F, Yick Tai Building, 650-652 Castle Peak Road, Lai Chi Kok, Kowloon, Hong Kong, info@fashioncornerplus.com, 9017 0309, fashioncornerplus.com
Read More: Fashion For Curvy Mums – Where To Buy Plus-Size Clothing In Hong Kong
Other Hong Kong-based fashion brands we love:
- MiliMilu – Hong Kong fashion brand offering eco-friendly clothing and accessories for the whole family. www.milimilu.com
- The Tangerine Road – Sophisticated and sustainable party-wear for mamas. www.thetangerineroad.com
- FREY – Tailored suiting and dresses with personalised tailoring services. www.frey-tailored.com
- Tabla – Embroidered, intricate fabrics in contemporary styles for mums. www.tablatm.com/
- LANE EIGHT – Comfortable footwear made with natural materials www.laneeight.hk/
- Kajal Naina – Elegant and minimalist matching mother-and-daughter jewellery. www.kajalnaina.com
- L’Dezen – Fine Jewellery and headbands for mums. www.ldezen.com
- Niny Mini – Chic French clothing, accessories and gifts for babies and toddlers. www.ninymini.com
- Mides – Cute clothing and accessories for newborns. www.mides.com.hk
- Pepper & Mint – Shoes, blankets, bibs and more made with sustainable materials. www.pepperandmintboutique.com
- Just Peachy Basics – Children’s underwear and accessories for play and sleep. www.justpeachybasics.com
Editor’s Note: Hong Kong Fashion Brands: Local Brands For Stylish Mums And Kids was updated most recently in November, 2022 by Najuka Redkar.
