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Hong Kong Fashion Brands: Local Brands For Stylish Mums And Kids

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Supporting Hong Kong fashion brands is more important than ever. An easy task as there are so many wonderful homegrown designers and independent stores to pick up those local brands. Whether you’re looking for clothing brands that offer matching outfits, cute accessories or footwear for the family, here are our favourite local fashion brands in Hong Kong.

There are so many good reasons to shop for Hong Kong fashion brands. It’s not only a way to invest in our local community but also allows you to express your individuality and is better for the environment (plus it serves as a good example for the kids!) So if you’ve been searching the streets for local ethical brands that are trendy and wallet-friendly, we’ve rounded up the best ones for mamas who are looking to get their shopping done and dusted in style!

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Local Fashion Brands For Kids
Local Fashion Brands For Mums

Read More: Baby Clothes In Hong Kong – Top Baby Clothing Stores In-Store And Online

Clemence By Rue Madame Hong Kong Fashion Brands Local Brand

Clémence by rue Madame – Hong Kong-based French fashion brand

Bringing Parisian style, Clémence by rue Madame is a new concept store celebrating a forever young and fun-loving spirit. It launches a non-stop stream of affordable and timeless mini collections that bring freshness to any modern Mamas’ wardrobes. Already a Sassy Mama favourite, we’re excited about its new concept store in Times Square featuring gorgeous dresses, accessories, jackets, coats, sweaters and more!

Sassy Mama Tip: Keep your eye out for the monthly discount codes!

Clémence by rue Madame, Shop 521B, 5/F, Times Square, Causeway Bay, Hong Kong, Open from 11am to 9pm, 3188 4666, Facebook: Rue Madame, Instagram: @ruemadameworld

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MiliMilu — Eco-friendly Hong Kong clothing brand for the whole family

There’s a lot to love about the sustainable designs on offer from Hong Kong-style brand MiliMilu! It stocks a chic range of timeless, quality clothes that are made from chemical-free, organic, fair-trade fabrics. We love that its kids’ range features practical but stylish designs and includes everything from day-to-day t-shirts and shorts to swimwear, accessories and underwear. Parents can also keep their looks fresh with classic breathable linen designs along with seasonal staples that will take you from the office to the weekend in style. There are even matching family styles to coordinate your outfits for a special occasion or photoshoot!

Sassy Mama PerkUse discount code Sassy10 for 10% off all products online.

MiliMilu, Facebook: MiliMilu, Instagram: @milimilu_lifestyle,

Local Fashion Brands For Kids

Hong Kong Style Hong Kong Fashion Clothing Brands in Hong Kong Fashion Brands

Greenmont – Hong Kong fashion brand for outdoorsy kids

If your littles love to spend time outdoors, Greenmont is a Hong Kong fashion brand where you can purchase environmentally conscious children’s wear that is both comfy and stylish. A Sassy Mama favourite, it launched in Discovery Bay as a way to help residents buy quality clothes for children. Swimwear, hats, rompers, matching sandals for mamas and kiddos – they’ve got it all!

Greenmont, 5345 1451,, 

Read More: Where To Buy Kids’ Clothes In Hong Kong

Tachéri – Hong Kong fashion perfect for parties

Need to get the kids ready for a fancy event? Tachéri’s got you covered with its party outfits for kids aged 6 to 8 years old and cute matching headbands for mamas that you can purchase on Instagram DM or via WhatsApp. This fashion brand’s mission is to empower children and promote positivity, so you and your little ones are sure to look and feel like a million bucks!

Tachéri, Instagram: @tacheriofficial, WhatsApp: 9317 6801

Read More: Matching Mama And Me Looks And Where To Shop In Hong Kong

Hong Kong Fashion Hong Kong Style Clothing Brands in Hong Kong

The Wee Bean – Organic and hypoallergenic clothes for kids

Amy Tang, founder of The Wee Bean and former That Mama created her own collection of organic essentials that are hypoallergenic and breathable after she found out that her baby had severe eczema. You can purchase swaddles, bibs, onesies, tops, sleepwear and adorable graphic matching sets that are suited to babies’ sensitive skin.

The Wee Bean, Shop 802, Hua Fu Commercial Building, 111 Queen’s Road West, Sheung Wan, Hong Kong, 5367 7734,,

Read More: That Mama — Amy Tang, Co-Founder Of The Wee Bean

Malabar baby – Affordable local fashion for kids

Also founded by former That Mama Anjali Harjani, the items at Malabar Baby are as easy on the eyes as they are on the wallet! We’re talking swaddles, dresses, blankets and bathrobes all made from high-quality natural Indian cotton for both you and the kids!


Read More: That Mama — Anjali Harjani, Founder Of Malabar Baby

Hong Kong Local Fashion Brands Cotton Pigs

Cotton Pigs – Hong Kong fashion store for reversible baby outfits

Why wear an outfit once when you can wear it twice? (by turning it inside out!). Cotton pigs make reversible baby clothes with the softest organic cotton and the cutest prints. With rompers, blouses, dresses, and swimsuits for sale, it is especially handy when you’re packing light for a trip!

Cotton Pigs,,

Read More: Where To Buy Kids Swimwear In Hong Kong – Swimsuits For Baby And Up

Retykle – Hong Kong fashion brand with second-hand designer clothes

If you love designer fashion but don’t love what it does to your wallet, Retykle offers designer children’s clothing at a fraction of its retail price. It has great quality (and of course, stylish!) baby, kids and maternity clothes and also allows you to exchange your old clothes for cash; perfect for when you’re cleaning out the kids’ closet!

Retykle,, 3594 6533, WhatsApp: 6117 2150,

Local Fashion Brands for Mums

Local Fashion Brand Hong Kong Ben and Ellie

Ben & Ellie – Hong Kong designer brand for new mamas

Who said nappy-changing accessories can’t be fashionable? Ben & Ellie have nappy bags and clutches that are stylish and super practical with spacious compartments for fuss-free nappy changes. They also offer refillable cases for baby wipes so you can stay organized on the go.

Ben & Ellie,, WhatsApp: 5638 6967,

Read More: Jewellery Shops – Where To Buy Fine Jewellery In Hong Kong

Green Ladies – Secondhand fashion brand for mums

A social eco enterprise and Hong Kong-based fashion brand, Green Ladies operates by a consignment model with secondhand fashion for mamas. It also has children’s clothing on its Green Little branch for kiddos aged 2 to 9 years old and offers trendy items on the rack all year round – we’re talking stylish blouses, pants, dresses, coats, scarves and other accessories in top condition.

Green Ladies, various locations across Hong Kong,

Green Little, various locations across Hong Kong,

Hong Kong Local Fashion Brands Beam Bold

Beam Bold – Hong Kong fashion brand for all sizes

Created by Hong Kong designer Audra Gordon, Beam Bold offers beautiful and colourful maxi dresses, skirts, tops and accessories for all shapes and sizes (ranging from 2XS to 3XL!) and gorgeous outfits for little ones. It has a strong sustainable approach where you can select your preferred style, colour, size and length that best suits your long-term needs.

Beam Bold,,

Read More: Where To Buy Athleisure In Hong Kong – Yoga Pants, Active Wear, Sportswear And More

K!BO – Sustainable trainers made in Hong Kong

Meaning ‘hope’ in Japanese, K!BO has comfy, stylish guilt-free trainers and slip-ons that are made with sustainable materials like apple leather, recycled leather, recycled canvas and recycled plastics. Perfect for busy days when you have to run around with the kids, it also offers crossbody bags, shades and totes.

K!BO, various locations across Hong Kong,,

Read More: Where To Buy Kids’ Shoes In Hong Kong – From School Shoes To Kids Sandals And More

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Coco Alexander – Hong Kong brand with free worldwide delivery

Another brand based in Hong Kong that is all about making mama’s lives easier, Coco Alexander also has fashionable diaper bags that are both functional and look great! They offer personalization services and free worldwide delivery.

Coco Alexander,, WhatsApp: 9737 7364,

Fashion Corner Plus – Plus-size fashion brand for mamas

Hong Kong designer Makayla Ng created Fashion Corner Plus to give herself and other plus-size ladies more options while shopping. It’s perfect for mamas who are looking for great quality and comfortable outfits for everyday use.

Fashion Corner Plus, Room 216, 2/F, Yick Tai Building, 650-652 Castle Peak Road, Lai Chi Kok, Kowloon, Hong Kong,, 9017 0309,

Read More: Fashion For Curvy Mums – Where To Buy Plus-Size Clothing In Hong Kong

Other Hong Kong-based fashion brands we love:

Editor’s Note: Hong Kong Fashion Brands: Local Brands For Stylish Mums And Kids was updated most recently in November, 2022 by Najuka Redkar.

Main image courtesy of Getty Images, image 1 courtesy of Greenmont, image 2 courtesy of The Wee Bean, image 3 courtesy of Cotton Pigs Facebook, image 4 courtesy of Ben & Ellie Facebook, image 5 courtesy of Beam Bold Facebook, image 6 courtesy of Coco Alexander

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