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Sassy Mama’s Roundup Of The Best Toy Stores In Hong Kong

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Because toys will be toys!

Kids love toys, there’s no denying it, but when it comes to spending our hard-earned dollars on things they will soon outgrow, we want to know we are buying the best there is. So say goodbye to less-than-fabulous plastic trinkets (that break in no time but do not biodegrade!) and learn which toy stores are the best for educational, entertaining and – most importantly – high-quality toys.

Read more: The Best Indoor Play Centres And Playgrounds In Hong Kong

Parties Play Best Toy Stores Hong Kong PLAY


Who knows what kids want better than a mother? Run since 2011 by Sonia Maria, a mama to two lovely girls, PLAY is a great store for mums and kids looking for creative and educational toys, sports and swim equipment, yoga gear and even home accessories. This southside store is well-equipped with brands like Lego, Playmobil, ELC, Hasbro, Skip Hop, Learning Resources, Zoggs, Camelbak, Sea folly, Babolat, Wilson and many more. PLAY caters to a wide age range and a variety of interests.

If your little one is a water baby, you will be sure to find everything you need here – from swimsuits to swim goggles, float aids to the mum-approved sunscreens from Cancer Council Australia. If you have a natural-born athlete at home, you will love the sports corner for tennis, badminton, table tennis, football and basketball. Your health-conscious teen (and you!) will be drawn to the exercise equipment that includes dumbbells, foam rollers and yoga mats and blocks. Located at Hong Kong Parkview, this toy paradise offers free parking for all who visit here (ideal when you’re after a large toy or giant pool floaties).

Sassy Mama PerkMention that you’re a Sassy Mama reader at checkout and get $100 off when spending $1,000 or more on purchases in the store.

PLAY, Level 1, Spa and Resort, Hong Kong Parkview, Hong Kong, 2812 3935, [email protected],

AA Place®

This is a place that mamas of all LEGO® addicts are familiar with. Besides shopping for LEGO® sets online or at its Sheung Wan store, AA Place® also offers services such as Build and Buy (where kids build their own LEGO® creation and then buy it as a completed piece), a Robot Creation Course and LEGO® birthday parties.

AA Place®, Shop 125-126, 1st Floor, Welland Plaza, 368 Queen’s Road Central, Sheung Wan, Hong Kong, 2819 8866, WhatsApp: 6976 5199, [email protected],

Baby Boom

A favourite toy store spot for those who live in the New Territories, Baby Boom carries toys for children up to 12 years old. Some of them are really original and with the store looking like a huge, multi-coloured toy itself, the kids may never want to leave!

Baby Boom, 15/D, Waylee Industrial Centre, 32-38 Tsuen King Circuit, Tsuen Wan, New Territories, Hong Kong, 2498 9101, [email protected],


Bookazine is one of Hong Kong’s most loved local stores for readers of all ages. Besides books, you’ll find a great selection of stationery, school essentials and a thoughtfully-curated selection of toys and games. The website is currently being revamped and you can’t order online, but you can visit any of its nine locations across the city.

Bookazine, various locations across Hong Kong, [email protected],

Read more: Children’s Books: Best Modern Fairytales To Empower Sassy Girls And Boys

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Book Castle

This is your go-to spot if you’re looking to give children the gift of reading. Book Castle likes to call itself “a book store for your prince and princess” and is hoping to appeal to all stylish and tasteful mamas. Besides books, it also has a wide selection of educational toys, puzzles, games and arts and crafts to choose from.

Book Castle, Shops 217-218, Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong, 2915 6228

Book Castle, Shop OT G45, G/F Ocean Terminal, Harbour City, Tsim Sha Tsui, Hong Kong, 2737 2343

Book Castle, Shop 2017-2018, Level 2, Yoho Mall 1, 9 Long Yat Road, Yuen Long, New Territories, Hong Kong, 2679 6000,


BrickShop is another one meant for all the LEGO® mad kids out there! Besides the usual sets, this store also has some unusual and quirky items, accessories and life-size products that makes it a favourite with kids and photographer-mamas.

BrickShop, 1/F, 12 Matheson Street, Causeway Bay, Hong Kong, 2882 1284

BrickShop, Repulse Bay, Shop 201D(1), Level 2, Peek-a-boo, The Pulse, 28 Beach Road, Repulse Bay, Hong Kong, 2811 1880, [email protected],

Eugene Baby

A one-stop shop, Eugene Baby has many spacious and well-designed stores across the city offering everything from baby gear essentials to toys and games. It usually also has changing rooms and wide aisles, which makes taking your baby along so much easier.

Eugene Baby, various locations around Hong Kong,

Read more: The Best Baby And Toddler Stores In Hong Kong: Where To Get What You Need

parties play best toy stores hong kong assorted

Little Beetles

Little Beetles certainly stands by its motto, “Learning is fun”. All of the toys it carries are equally educational and exciting. Head to Little Beetles for a great range of safe, durable wooden toys or visit its playroom on a wet and rainy day. The store is the exclusive retailer for HABA Germany and MasterKidz Education in Hong Kong.

Little Beetles, G/F 7 Yuen Yuen Street, Happy Valley, Hong Kong, 2512 6353, [email protected],

Little Whale

As toy stores go, this Discovery Bay store sells everything you can imagine for kids – from rattles to Lamaze toys, sippy cups to bath towels, air purifiers to dressers, as well as trains, cars, and other toys from the wide and varied worlds of Transformers, DC Comics, Peppa Pig and My Little Pony.

Little Whale, Shop G-10, G/F, 92 Siena Avenue, Discovery Bay, Lantau, Hong Kong, 5690 4960,


Although known for its beautiful pieces of furniture and interior decor items, this Southside spot also carries a variety of children’s toys, books, clothing and stationery. It’s also a great spot to pick up a unique gift for children (and for mamas too!).

mirth, 3/F, Yally Industrial Centre, 6 Yip Fat Street, Wong Chuk Hang, Hong Kong, 2553 9811,


If your kid prefers something more challenging and competitive, opt for board game heaven, Jollythinkers. With a wide assortment of games, you may choose to head right there for a play session or order from its online store. The selection includes educational, family-friendly, advanced and simply fun games for all different ages.

Jollythinkers, 14/F, Capricon Centre, 155 Sai Yeung Choi Street North, Prince Edward, Hong Kong, 3107 1160

Jollythinkers, 11/F Bayfield Building, 99 Hennessey Road, Wan Chai, Hong Kong, 2527 2882, [email protected],

Read more: Where Your Teens Can Hang Out This Summer

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Monster Kid

Located in the Prince’s Building, this quaint store sells beautifully handcrafted wooden toys from Europe that are built to last. We love its wooden dollhouses and its selection of educational puzzles for kids. Its online store is currently under construction, so you have to shop at the retail store or online via HKTV Mall.

Monster Kid, Shop 324, 3/F, Prince’s Building, 10 Chater Rd, Central, Hong Kong, 2110 4510,

Petit Bazaar

This boutique children’s store located in Wan Chai and Central was established to bring a touch of Parisienne chic to Hong Kong. Apart from selling clothing and furniture, it also has a wide range of wooden, educational, pretend play and outdoor play toys. Shop online and get free delivery for orders above $400 or choose to reserve and pick up items at the store.

Petit Bazaar, 9 Gough Street, Central, Hong Kong, 2544 225

Petit Bazaar, 80 Queen’s Road East, Wan Chai, Hong Kong, 2528 0229,

Simply Toys

A new kid on the toy stores block, this shop opened less than a year ago but already offers an impressive range of Toy Story 4 toys, L.O.L. party supplies, Dino tableware and more. It is conveniently located in Central.

Simply Toys, Level 1, On Lan Centre, 11-15 On Lan Street, Central, Hong Kong, 2382 6886, [email protected],


Smiggle is an Australian-based retail store chain that sells fun, colourful, fashion-forward stationery and other related accessories. If you’re on the hunt for a range of practical, alternative games, this place is sure to stock what you’re after. Plus, with stores all over the city, this is a convenient one to pop into with the little ones.

Smiggle, various locations around Hong Kong,

Teddy Kids

This Kowloon-based toy store doubles as a school search support service – talk about being convenient! Teddy Kids carries big toys such as outdoor climbing frames and sports apparatus, as well as pretend play items, logic games and other learning tools for children. The website is almost completely in Chinese and we recommend speaking to a sales manager to navigate both the store and the site.

Teddy Kids, Room A2 (05), 11/F Cheung Kong Factory Building, 6 Cheung Yee Street, Cheung Sa Wan, Kowloon, Hong Kong, 2136 0258, [email protected],

Tree Children’s Lodge

Promising only “good toys” – ones that provide warmth, security and comfort as a child ventures into the world – this store is heavily influenced by the Waldorf education and Steiner philosophy. It also offers a 15% discount on school supplies to Waldorf students (for orders above $400). All toys here have been carefully curated and we particularly love the play tents, the wooden doll family and magnetic puzzles.

Tree Children’s Lodge, Unit 18-A, Vulcan House, 21-23 Leighton Road, Causeway Bay, Hong Kong

Tree Children’s Lodge, Inside 28 Discovery Cafe, Basement, China United Centre, 28 Marble Road
North Point, Hong Kong, 6112 8081, [email protected],

Read more: Expat Moving Guide: How To Pick The Right School For Your Kids In Hong Kong

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Toys Club

It’s your one-stop toy shop for infants to tweens. You’ll find all of the most popular toys in school here or you can browse for wacky, creative new items and let your kids be trendsetters! There’s something here for everyone. For older kids, there is a huge collection of arts and crafts, and science DIY toys.

Toys Club, 5/F, On Hing Building, 1 On Hing Terrace, Central, Hong Kong, 2167 8474

Toys Club, 1913 Horizon Plaza, 2 Lei Wing Street, Ap Lei Chau, Hong Kong, 2836 0875,

Toys “R” Us

No toy store roundup would be complete without mentioning Toys “R” Us! This mega-store is a worldwide dreamland for children and it’s got plenty of locations in Hong Kong to keep families here satisfied. From small, hand-held toys to massive kids’ playhouses and trampolines, Toys “R” Us is a paradise for mamas looking for the perfect gift or just a place to keep the kids occupied for a few hours!

Toys “R” Us, various locations around Hong Kong, 2287 1888, [email protected],

Wise Kids

Located in Admiralty, Central, Wong Chuk Hang and Causeway Bay, Wise Kids stores have a magnificent range of toys from a wide variety of brands including TOLO, Brio, Hama and Little Tikes. Its store in Wong Chuk Hang has a large play area as well where kids can try out the toys (and then there’s no way you can leave without buying one of them!).

Wise Kids, various locations across Hong Kong,

parties play best toy stores hong kong animals

Online Stores

Little Beans Toy Chest,




Lion Rock Press,


Editor’s Note: This post was originally posted on 1, December 2017 and was updated by Anita Balagopalan on 7, August 2019.

Featured image courtesy of Petit Bazar via Instagram, image 1 courtesy of PLAY, image 2 courtesy of Victoria Borodinova via Pixabay, image 3 courtesy of Vanessa Bucceri via Unsplash, image 4 courtesy of Singkham via Pexels, image 5 courtesy of Click and Boo via Unsplash, image 6 courtesy of via Pexels.

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