

Whether you’re after ever-popular LEGO toys or Magna-Tiles, want the latest pop it toys or fidget spinners, or maybe to gift a Jellycat plush toy that will become a baby’s much-loved companion, these Hong Kong toy stores have everything you need.
Toys will be toys! Play is an essential part of childhood and naturally, we all want to give our kids the best toys that will help them play, grow and learn. Whether you’re looking for toys that improve the fine motor skills of a toddler or the STEM application of a tween, you are sure to find what you are looking for at one of Hong Kong’s most popular toy stores. We have rounded up retail and online toy stores in Hong Kong, from worldwide giants like Toys R Us to local baby and toddler stores, stationery and gift shops that have a large selection of toys and games.
Jump to:
Featured Toy Stores
Retail Toy Stores
Online Toy Stores
Toy Libraries
Editor’s Note: The situation in Hong Kong regarding closures and restrictions on opening hours due to the coronavirus is constantly evolving. Many businesses are taking extra precautions, but please make sure you follow the latest government advice and stay home if you have recently travelled overseas, have interacted with anyone who has been away, or display any symptoms.
Read more: 10 Activities To Help Develop Better Fine Motor Skills In Children
Featured Toy Stores In Hong Kong

felix & mina – Children’s and Family lifestyle store with high-quality toys
felix & mina launched in Germany as a quality children’s wear brand that has now expanded into Hong Kong and mainland China as a family concept store. Not only do they carry both kids’ and adults’ clothing but also a great selection of safe and eco-friendly toys, mainly made from wood or fast-growing bamboo. Some of these toys are also made with recycled plastic milk jugs (what a fabulous way to teach the kids about sustainability!).
felix & mina, Shop G68, Block C, DB Plaza, Discovery Bay, Hong Kong, 2130 7013, WhatsApp: 5602 2326, [email protected], Facebook: felixandmina, Instagram: @felixandmina, www.felixandmina.com
Retail Toy Stores In Hong Kong
Bimbo Concept Store – Well-designed puzzles and toys
This lifestyle store has a carefully curated selection of products that are meant to withstand the rough and tumble toddler life, and yet, they are refined with a minimal Scandinavian aesthetic. Products range from simple puzzles to balance bikes and for toddlers.
Bimbo Concept, various locations across Hong Kong, [email protected], www.bimboconcept.com
Bookazine – Books, stationery, small board games and toys
Parents of bookworms will be familiar with Bookazine, one of Hong Kong’s most loved local stationery and bookstores in Hong Kong. Besides books for kids of all ages, you’ll find a great selection of toys and games.
Sassy Mama tip: If you’re visiting the Bookazine in ifc Mall and want a bigger collection of games and toys, hop next door to Bookidzine to find what you need.
Bookazine, various locations across Hong Kong, [email protected], www.bookazine.com.hk
Read more: Teacher Recommendations: Books For Reluctant Readers

BrickShop – Popular for LEGO® sets
BrickShop is an authorised LEGO® retailer. Besides the usual sets that cater to all the LEGO® mad kids out there, this toy store also has some unusual and quirky items, accessories and life-size products that make it a favourite with kids and photographer-mamas.
BrickShop, various locations across Hong Kong (website not updated with shop location information), 2882 1284, 2811 1880, [email protected], www.brickshop.com
Eugene Baby – One-stop baby store
A go-to for all things baby and toddler, Eugene Baby offers everything from baby essentials to toys and games. It usually also has changing rooms and wide aisles, which makes taking your baby along so much easier.
Eugene Baby, various locations across Hong Kong, www.eugenebaby.com
Let’s Go Lego – Great collection of LEGO® toy sets
Another one for LEGO®-mad kids! Shop at this small shop with friendly and knowledgeable staff (they know exactly what is where!) or online. You can even preorder certain items like the F.R.I.E.N.D.S. apartment LEGO® and the Hogwarts Icons Collection set (we guarantee you will have as much fun with these ones!).
Let’s Go Lego, 190 Nathan Road, Jordan, Hong Kong, WhatsApp: 9578 4642, www.letsgocreate.online
Little Beetles – Best for educational and eco-friendly toys
Little Beetles certainly stands by its motto, “Play to Learn”. All of the toys it carries are equally educational and exciting. Head to Little Beetles for a great range of safe, durable wooden toys or visit its playroom on a wet and rainy day. Little Beetles is the exclusive agent of HABA, Masterkidz and Chalk & Chuckles in Hong Kong.
Little Beetles, Unit 804A, 8/F, Harbour Centre Tower 2, 8 Hok Cheung Street, Hung Hom, Hong Kong, 2512 6353, [email protected], www.littlebeetles.com.hk
Jollythinkers – Best for board games
If your kid prefers something more challenging and competitive, opt for Jollythinkers. With a wide assortment of games, you may choose to head right there for a play session with friends and family or order from its online store.
Jolly Thinkers, 14/F, Capricorn Centre, 155 Sai Yeung Choi Street North, Prince Edward, Hong Kong, 3107 1160
Jolly Thinkers, 11/F, Bayfield Building, 99 Hennessy Road, Wan Chai, Hong Kong, 2527 2882, [email protected], www.jollythinkers.com
Editor’s Note: The cafe at the store has closed temporarily due to the COVID-19 outbreak. You can still shop at the store and online.
Read more: The Best Indoor Play Centres And Playgrounds In Hong Kong
Petit Bazaar – Large collection of Jellycat, Kaloo and other plush toys, as well as Magna-Tiles
This boutique children’s store was established to bring a touch of Parisienne chic to Hong Kong. Apart from selling clothing and furniture, it also has a wide range of wooden, educational, pretend play and outdoor play toys. Shop online and get free delivery for orders above $400 or choose to reserve and pick up items at the store.
Petit Bazaar, various locations across Hong Kong, [email protected], www.petit-bazaar.com
Simply Toys – Specific toy collections
For your child who is heavily into the latest craze (pop its, fidget spinners or colour cubes!), this shop has everything you need! This shop offers an impressive range of Toy Story 4 toys, L.O.L. party supplies, Dino tableware and more. It is conveniently located in Central.
Simply Toys, Level 1, On Lan Centre, 11-15 On Lan Street, Central, Hong Kong, 2382 6886, [email protected], www.simplytoys.com
Read more: Stationery Stores In Hong Kong
Ta-Da – Large collection of Jellycat toys
This store in Kowloon offers a limited but cute range of soft toys, wooden toys and play vehicles. It also offers kids’ clothes and skincare products, so you can stock up on many baby essentials while shopping in-store or online.
Ta-da, U02, Level 7, Block 3, Camel Paint Building, Kwun Tong, Kowloon, Hong Kong, 3568 9492, [email protected], www.ta-da.com.hk
Toys Club – Large collection of arts and crafts, and science DIY toys
Toys Club is your one-stop toy shop for infants to tweens. You’ll find all of the most popular toys here or you can browse for wacky, creative new items and let your kids be trendsetters (think: simple dimples, infinity cubes and more!). You can shop in-store or online and get free delivery for orders above $599.
Sassy Mama tip: Shop here for party favours and also for gift vouchers as there’s no expiration on the vouchers.
Toys Club, 9/F, South China Building, 1-3 Wyndham Street, Central, Hong Kong
Toys Club, 1913-15, 19/F, Horizon Plaza, 2 Lee Wing Street, Ap Lei Chau, Hong Kong, www.itoysclub.com
Toys R Us – Toys and games for a wide range of ages and interests, including sports and swim equipment
No toy store roundup would be complete without mentioning Toys R Us! This mega-store is a worldwide dreamland for children and it’s got plenty of locations in Hong Kong (though we have to admit we’re bummed that its Central location has shut down!). From small, hand-held toys to massive kids’ playhouses, trampolines and bikes, Toys “R” Us is a paradise for mamas looking for the perfect gift or just a place to keep the kids occupied for a few hours!
Toys R Us, various locations across Hong Kong, 2287 1888, [email protected], www.toysrus.com
Read more: Where To Get Your Kids Balance Bikes, Cycles And Scooters
Tree Children’s Lodge – Natural, beautiful, safe, and durable toys and crafts
Promising only “good toys”, this store is heavily influenced by the Waldorf education and Steiner philosophy. All toys here have been carefully curated and we particularly love the play tents, the wooden doll family and magnetic puzzles.
Tree Children’s Lodge, Inside 28 Discovery Cafe, Basement, China United Centre, 28 Marble Road
North Point, Hong Kong, 6112 8081, [email protected], www.treechildren.com.hk
Read more: Best Educational Toys For Kids Of All Ages
Wise Kids – Best for educational toys and eco-friendly play workshops
Located in Admiralty, Central, Wong Chuk Hang and Causeway Bay, Wise Kids stores have a magnificent range of toys from a wide variety of brands including TOLO, Brio, Hama and Little Tikes. We love the eco-friendly play workshops at Admiralty and Causeway Bay that teach kids about recycling.
Wise Kids, various locations across Hong Kong, www.wisekidstoys.com
Read more: How To Teach Your Kids About Sustainability
More Retail Toy Stores
mirth – Small collection of curated toys
mirth, 3/F, Yally Industrial Centre, 6 Yip Fat Street, Wong Chuk Hang, Hong Kong, 2553 9811, www.mirthhome.com
PLAY – Toys and sports gear for the whole family within Hong Kong Parkview
PLAY, Level 1, Spa and Resort, Hong Kong Parkview, Hong Kong, 2812 3935, [email protected], www.facebook.com/PLAY
Read more: Sporting Goods For Kids: Where To Find All Gear You Need
Websites And Online Stores That Sell Toys In Hong Kong

Baby Boom, 2498 9101, www.babyboom.com.hk
Baby Central, 6771 8566, www.babycentral.com.hk
BabyOnline, www.babyonline.com.hk
Fishpond, www.fishpond.com.hk
HKTV Mall, www.hktvmall.com
New n Now, www.newnnowkids.com
Petit Tippi, www.petittippi.com
Teddy Kids, 2136 0258, [email protected], www.teddykids.store
The Lion Rock Press, www.thelionrockpress.com
Want more sites and stores for children in Hong Kong?
Toy Libraries In Hong Kong
Happy Baton
Knowing that your kids may soon outgrow their toys, if you would much rather rent than buy, Happy Baton is for you. It uses professional cleaning and thorough disinfection when the toys come back to them so you can be sure that they are safe when your little one plays with them. It will help guide you in choosing the best toys for your child’s developmental stage.
How much: Try a monthly subscription for $450, discounts available for longer-duration subscriptions
Happy Baton, [email protected], www.happybaton.com.hk
Toy Library
Hong Kong’s first public toy library is located inside the Central Library in Causeway Bay and has four play corners to suit different age groups and themes. You can reserve a play session in person or by telephone in advance.
How much: Free for a 45-minute session
Toy Library, 2/F Central Library, 66 Causeway Road, Causeway Bay, Hong Kong, 2921 0386, www.hkpl.gov.hk
Read more: Activity Boxes In Hong Kong: Fun And Learning Delivered To Your Door
Editor’s Note: This post was originally posted on 1, December 2017 and most recently updated by Anita Balagopalan in October 2021.