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Sassy Mama’s Roundup Of The Best Toy Stores In Hong Kong

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Because toys will be toys!

Kids love toys, there’s no denying it, but when it comes to spending our hard-earned dollars on things they will soon outgrow, we want to know we are buying the best there is. So say goodbye to less-than-fabulous plastic trinkets (that break in no time but do not biodegrade!) and learn which stores are the best for educational, entertaining and – most importantly – high-quality toys. We have rounded up retail and online toy stores in Hong Kong, along with options for subscriptions and rentals.

Jump to:
Retail Toy Stores
Online Toy Stores
Toy Libraries

Editor’s Note: The situation in Hong Kong regarding closures and restrictions on opening hours due to the coronavirus is constantly evolving. Many businesses are taking extra precautions, but please make sure you follow the latest government advice and stay home if you have recently travelled overseas, have interacted with anyone who has been away, or display any symptoms.

Read more: 10 Activities To Help Develop Better Fine Motor Skills In Children

Retail Toy Stores In Hong Kong

AA Place®

This is a place that mamas of all LEGO® addicts are familiar with. Besides selling these prized collections, AA Place® also offers services such as Build and Buy (where kids build their own LEGO® creation and then buy it as a completed piece), a Robot Creation Course and LEGO® birthday parties.

Best for: LEGO® sets
Shop: Online and in-store

AA Place®, Shop 137, 1/F Seven Seas Shopping Centre, 121 King’s Road, Fortress Hill, Hong Kong, 2819 8866, [email protected], (website under construction)

Bimbo Concept Store

This lifestyle store has a carefully curated selection of toys that are as hardy as they are pretty and well-designed. The products are meant to withstand the rough and tumble toddler life, and yet, they are refined with a minimal Scandinavian aesthetic. Products range from simple puzzles to balance bikes for toddlers.

Best for: Well-designed puzzles and toys and a limited collection of bikes and biking gear
Shop: Online and in-store

Bimbo Concept, Shop 201H, Peekaboo, The Pulse, 28 Beach Road, Repulse Bay, Hong Kong, 6106 5869

Bimbo Concept, Shop 103A, L1 Stanley Plaza, 23 Carmel Road, Stanley, Hong Kong, 5641

Read more: How To Make Your Child’s Toybox More Eco-Friendly

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Bookazine is one of Hong Kong’s most loved local stores for readers of all ages. Besides books, you’ll find a great selection of stationery, school essentials and a thoughtfully-curated selection of toys and games.

Best for: Books, stationery, small board games
Shop: Online and in-store

Bookazine, various locations, [email protected],

Book Castle

This is your go-to spot if you’re looking to give children the gift of reading. Book Castle likes to call itself “a book store for your prince and princess” and is hoping to appeal to all stylish and tasteful mamas. Besides books, it also has a wide selection of educational toys, puzzles, games and arts and crafts to choose from.

Best for: Books, arts, crafts and puzzles
Shop: In-store

Book Castle, Shops 217-218, Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong, 2915 6228

Book Castle, Shop OT G45, G/F Ocean Terminal, Harbour City, Tsim Sha Tsui, Hong Kong, 2737 2343

Book Castle, Shop 2017-2018, Level 2, Yoho Mall 1, 9 Long Yat Road, Yuen Long, New Territories, Hong Kong, 2679 6000,


BrickShop is another popular LEGO® shop. Besides the usual sets that cater to all the LEGO® mad kids out there, this toy store also has some unusual and quirky items, accessories and life-size products that makes it a favourite with kids and photographer-mamas.

Best for: LEGO® sets
Shop: Online and in-store

BrickShop, 1/F, 12 Matheson Street, Causeway Bay, Hong Kong, 2882 1284

BrickShop, Shop 201D(1), Level 2, Peek-a-boo, The Pulse, 28 Beach Road, Repulse Bay, Hong Kong, 2811 1880, [email protected],

Read more: Best Educational Toys For Kids Of All Ages

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Eugene Baby

A one-stop shop, Eugene Baby has many spacious and well-designed stores across the city offering everything from baby gear essentials to toys and games. It usually also has changing rooms and wide aisles, which makes taking your baby along so much easier.

Best for: Baby essentials, small toys and games
Shop: Online and in-store

Eugene Baby, various locations,

Little Beetles

Little Beetles certainly stands by its motto, “Learning is fun”. All of the toys it carries are equally educational and exciting. Head to Little Beetles for a great range of safe, durable wooden toys or visit its playroom on a wet and rainy day. The store is the exclusive retailer for HABA Germany and MasterKidz Education in Hong Kong.

Best for: Educational toys and in-store playroom
Shop: Online and in-store

Little Beetles, G/F 7 Yuen Yuen Street, Happy Valley, Hong Kong, 2512 6353, [email protected],


Although known for its beautiful pieces of furniture and interior decor items, this Southside spot also carries a variety of children’s toys, books, clothing and stationery. It’s also a great spot to pick up a unique gift for children (and for mamas too!).

Best for: Small collection of curated toys
Shop: Online and in-store

mirth, 3/F, Yally Industrial Centre, 6 Yip Fat Street, Wong Chuk Hang, Hong Kong, 2553 9811,


If your kid prefers something more challenging and competitive, opt for board game heaven, Jollythinkers. With a wide assortment of games, you may choose to head right there for a play session or order from its online store. The selection includes educational, family-friendly, advanced and simply fun games for all different ages.

Best for: Board games and cafe
Shop: Online and in-store

Jolly Thinkers (Prince Edward), 14/F, Capricorn Centre, 155 Sai Yeung Choi Street North, Prince Edward, Hong Kong, 3107 1160

Jolly Thinkers (Wan Chai), 11/F, Bayfield Building, 99 Hennessy Road, Wan Chai, Hong Kong, 2527 2882, [email protected],

Editor’s Note: The cafe at the store has closed temporarily due to the COVID-19 outbreak. You can still shop at the store and online. 

Read more: The Best Indoor Play Centres And Playgrounds In Hong Kong

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Petit Bazaar

This boutique children’s store located in Wan Chai and Central was established to bring a touch of Parisienne chic to Hong Kong. Apart from selling clothing and furniture, it also has a wide range of wooden, educational, pretend play and outdoor play toys. Shop online and get free delivery for orders above $400 or choose to reserve and pick up items at the store.

Best for: Educational and wooden toys, pretend play
Shop: Online and in-store

Petit Bazaar, 9 Gough Street, Central, Hong Kong, 2544 225

Petit Bazaar, 80 Queen’s Road East, Wan Chai, Hong Kong, 2528 0229,


This southside store is well-equipped with brands like Lego, Playmobil, ELC, Hasbro, Skip Hop, Learning Resources, Zoggs, Camelbak, Sea folly, Babolat, Wilson and many more. PLAY caters to a wide age range and a variety of interests with creative and educational toys for kids to yoga gear and home accessories for parents. It has a great range for water babies, from swimsuits to swim goggles, float aids to the mum-approved sunscreens from Cancer Council Australia.

Best for: Swim gear, sports and yoga equipment, toys and games for the whole family
Shop: In-store

PLAY, Level 1, Spa and Resort, Hong Kong Parkview, Hong Kong, 2812 3935, [email protected],

Simply Toys

For your child who is heavily into the latest craze (whatever it may be), this shop has everything you need! This shop offers an impressive range of Toy Story 4 toys, L.O.L. party supplies, Dino tableware and more. It is conveniently located in Central.

Best for: Specific collections
Shop: In-store

Simply Toys, Level 1, On Lan Centre, 11-15 On Lan Street, Central, Hong Kong, 2382 6886, [email protected],


Smiggle is an Australian-based retail store chain that sells fun, colourful, fashion-forward stationery and other related accessories. If you’re on the hunt for a range of practical, alternative games, this place is sure to stock what you’re after. Plus, with outlets all over the city, this is a convenient store to pop into with the little ones.

Best for: Stationery items and small games
Shop: In-store

Smiggle, various locations (scroll down the page) around Hong Kong,

Read more: Back To School: Where To Get Essential Supplies This Year In Hong Kong

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This store in Kowloon offers a limited but cute range of soft toys, wooden toys and play vehicles. It also offers kids’ clothes and skincare products, so you can stock up on many baby essentials while shopping in-store or online.

Best for: Baby essentials and small plush toys
Shop: Online and in-store

Ta-da, U02, Level 7, Block 3, Camel Paint Building, Kwun Tong, Kowloon, Hong Kong, 3568 9492, [email protected],

Toys Club

It’s your one-stop toy shop for infants to tweens. You’ll find all of the most popular toys here or you can browse for wacky, creative new items and let your kids be trendsetters! There’s something here for everyone. For older kids, there is a huge collection of arts and crafts, and science DIY toys.

Best for: Toys and games for a wide range of ages and interests
Shop: Online and in-store

Toys Club, 5/F, On Hing Building, 1 On Hing Terrace, Central, Hong Kong, 2167 8474

Toys Club, 1913 Horizon Plaza, 2 Lei Wing Street, Ap Lei Chau, Hong Kong, 2836 0875,

Toys “R” Us

No toy store roundup would be complete without mentioning Toys “R” Us! This mega-store is a worldwide dreamland for children and it’s got plenty of locations in Hong Kong to keep families here satisfied. From small, hand-held toys to massive kids’ playhouses, trampolines and bikes, Toys “R” Us is a paradise for mamas looking for the perfect gift or just a place to keep the kids occupied for a few hours!

Best for: Toys and games for a wide range of ages and interests, including sports and swim equipment
Shop: Online and in-store

Toys “R” Us, various locations, 2287 1888, [email protected],

Read more: Where To Get Your Kids Balance Bikes, Cycles And Scooters

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Tree Children’s Lodge

Promising only “good toys” – ones that provide warmth, security and comfort as a child ventures into the world – this store is heavily influenced by the Waldorf education and Steiner philosophy. It also offers a 15% discount on school supplies to Waldorf students (for orders above $400). All toys here have been carefully curated and we particularly love the play tents, the wooden doll family and magnetic puzzles.

Best for: Educational toys
Shop: Online and in-store

Tree Children’s Lodge, Unit 18-A, Vulcan House, 21-23 Leighton Road, Causeway Bay, Hong Kong

Tree Children’s Lodge, Inside 28 Discovery Cafe, Basement, China United Centre, 28 Marble Road
North Point, Hong Kong, 6112 8081, [email protected],

Editor’s Note: The retail store has closed temporarily due to the COVID-19 outbreak. You can shop here online. 

Wise Kids

Located in Admiralty, Central, Wong Chuk Hang and Causeway Bay, Wise Kids stores have a magnificent range of toys from a wide variety of brands including TOLO, Brio, Hama and Little Tikes.

Best for: Toys, puzzles and games for different ages
Shop: Online and in-store

Wise Kids, various locations,

Read more: Teacher Recommendations: Books For Reluctant Readers

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Online Toy Stores In Hong Kong

Baby Boom, 2498 9101,

Baby Central6771


HKTV Mall,

Little Beans Toy Chest,

Lion Rock Press,

Monster Kid, (currently being revamped)

Petit Tippi,

Teddy Kids, 2136 0258, [email protected],

Read more: The Best Baby And Toddler Stores In Hong Kong: In-Store And Online

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Toy Libraries In Hong Kong

Happy Baton

Knowing that your kids may soon outgrow their toys, if you would much rather rent than buy, Happy Baton is for you. It uses professional cleaning and thorough disinfection when the toys come back to them so you can be sure that they are safe when your little one plays with them. It will help guide you in choosing the best toys for your child’s developmental stage.

How much: Basic box (4 toys): $500/month, Premium box (5 toys): $700/month, discounts available for longer-duration subscriptions

Happy Baton[email protected]

Toy Library

Hong Kong’s first public toy library is located inside the Central Library in Causeway Bay and has four play corners to suit different age groups and themes. You can reserve a play session in person or by telephone in advance.

Toy Library, 2/F Central Library, 66 Causeway Road, Causeway Bay, Hong Kong, 2921

How much: Free for a 45-minute session

Editor’s Note: The toy library has closed temporarily due to the COVID-19 outbreak and will open following government recommendations.

Read more: Activity Boxes In Hong Kong: Fun And Learning Delivered To Your Door

Editor’s Note: This post was originally posted on 1, December 2017, updated on 7, August 2019 with a further update by Anita Balagopalan on 9, September 2020.

Featured image courtesy of Getty Images, image 1 courtesy of Vanessa Bucceri via Unsplash, image 2 courtesy of @thiszun via Pexels, image 3 courtesy of Victoria Borodinova via Pexels, image 4 courtesy of Petit Bazar via Instagram, image 5 courtesy of Spencer Selover via Pexels, image 6 courtesy of Tree Children's Lodge via Instagram, image 7 courtesy of via Pexels, image 8 courtesy of cottonbro via Pexels.

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