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Sassy Mama’s Guide to the Best Swimwear Stores in Hong Kong

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Summer has begun… and so has the stressful hunt to find the perfect bikini. At Sassy Mama, we understand that discovering the one bikini that hugs your curves and hides your cellulite perfectly is almost as painful as having a child… almost. So, before you venture into the vast jungle of bikini madness, we Sassy Mamas would like to equip you with a list of the best swimwear stores and websites in Hong Kong to make your journey a little less treacherous. Here’s our summer Sassy Mama Swimwear Roundup!


The Specialists


Escapade Sports
Swimwear isn’t all about beautiful bikinis and tan lines — if you’re looking for some serious swimwear, check out Escapade Sports. Whether you’re out to catch a ride on your board or are just braving the waves for a good swimming workout, Escapade should be your first port of call for activity-based swimwear and wetsuits from brands like ORCA, Blueseventy, TYR and Zoggs. Escapade Sports & Leisure also carries the likes of Seafolly, Maryan Melhourn and Budgy Smugglers for the boys for more casual swimwear!

Causeway Bay: 19 Leighton Road, Causeway Bay, Hong Kong
Tel: 2891 1855  

Tai Tam: G/F, Hong Kong Cricket Club, 137 Wong Nai Chung Gap Road, Tai Tam, Hong Kong
Tel: 2574 1861  

Central: 30-34 Cochrane Street, Central, Hong Kong
Tel: 2851 0769

Marie France Van Damme
While the brand isn’t new, the sleek ifc boutique certainly is! Marie France has actually been living and working in Hong Kong since the 90s, but now she has finally opened her first standalone store in the 852 – and this is set to be your one-stop shop if you have tropical travel plans in mind. Her luxury resort-wear boasts a wide variety of silk-embroidered kaftans, tunics and swimwear which are elegant and sophisticated for the mama aiming to ‘keep it classy’.

Shop 3088, Podium 3, ifc mall, 8 Finance Street, Central, Hong Kong
Tel: 2882 9088


Preggers and departing on a beach vacay? Fret not! Pregnant mamas out there, here’s your new go-to swimwear brand! Sassy Mama absolutely adores Mayarya’s stylish collection for expecting mamas. The simple yet très chic bikinis and tankinis are guaranteed to flatter your natural figure. We are loving the bright fuchsia Eva Spaghetti 2-Piece Tankini and the Ingrid and Isabel Banded Top (pictured right above) for mamas who want to stay classy and comfortable. With the wide selection of stunning prints and gorgeous colors, you’re bound to find something to fit your shape!

26 Jervois Street, Sheung Wan, Hong Kong 
Tel: 2968 0929

Mother Organic
Worried about too much sun exposure? Mother Organic knows us mamas have to take extra care to protect our skin, so they’ve recently launched an anti-UV swimsuit collection through two French brands Elly La Fripouille and Little Scherrer that we absolutely love. Once you’ve picked out your own summer swimwear, check out their range of adorable full-piece swimsuits for boys and girls to ensure your little ones are safe from the sun as well! What’s more, all of Mother Organic’s pieces are produced using organic materials, meaning you don’t have to worry about allergies either!

Room 301, Hong Kong House, 17-19 Wellington Street, Central, Hong Kong 
Tel: 2521 1162

Ozzie Cozzie
If you’ve been missing the sunshine down under, then head to Ozzie Cozzie for the next best thing – Aussie and NZ beachwear! With popular brands such as Seafolly, Moontide and Sunseeker, you’re sure to pick up a few pieces to flatter those curves. We’re also excited to check out their Miraclesuit, which promises to have three times the “holding power” of the average swimsuit, supposedly making you look 10lbs lighter in 10 seconds – perfect for those of us mamas who need that extra confidence boost to get out in the water!

503 Tak Woo House, 1-3 Wo On Lane, 17-19 D’Aguilar Street, Central, Hong Kong
Tel: 2810 1356  

Sabina Swims

Sabina Swims
For those of you who love quirky fun prints – there’s no better place than Hong Kong mama Sabina Wong’s Sabina Swims! There’s something for every body type; we particularly love their one-piece suits, which provide just enough coverage for mamas while still keeping it sexy and fun! Bikini tops range from $550-650, with swimsuits priced around $1100. Their swimwear errs more on the petite side (the maximum is around a C cup) so you’re probably best off trying their goods on in person.

7/F, Union Commercial Building, 12 Lyndhurst Terrace, Central, Hong Kong
Tel: 2115 9975


Swim & Fitness
A Sassy Mama fave, Swim & Fitness in Wan Chai has got everything you need to get set for the beach – including swimwear, beachwear, goggles, hats and plenty more, all at reasonable prices. Alongside staples like Arena and Speedo, mamas-to-be should take note of their Gourami maternity swimwear line, which manages to look glam while supporting and shaping that bump in all the right places, while their in-house brand Kissin’ usually has a range of cute and colourful prints for summer.

G/F, Shop 1, 1/F, Chung Wui Mansion, 176A Johnston Road, Wan Chai, Hong Kong
Tel: 2838 6303


The Staples

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Cotton On
Being a mama doesn’t mean you have to totter around in a frumpy bathing suit! If you’ve worked hard for your body, don’t be afraid to show it. Cotton on stocks a great selection of flirty and feminine swimwear that won’t break the bank! With tons of options to mix and match at uber affordable prices, you’ll be spoiled for choice. Most of their bikinis are under $300, with sale prices dipping to $30 (yes, you read that right!); they’re especially great for on-trend prints, colours and styles.

See all Cotton On stores in Hong Kong here

H&M isn’t just for the young’uns – if you want a simple swimsuit that can forego wear and tear for a steal at under $250, this is your best bet! They have classic styles in black and white as well as colourful prints that suit any body type. What’s not to like about H&M with their fun and affordable fashion?

See all H&M stores in Hong Kong here

j crew

J. Crew
We’re sure you’ve had a browse around J. Crew’s fabulous selection in their ifc flagship by now… but did you know they also have a swimsuit section? For everything from chic one-piece suits to bikinis to board shorts and tankinis, J. Crew is the place to go. Mantaining their reputation as the go-to brand for effortlessly stylish clothes, their swimwear will certainly keep you looking cool by the pool! Their suits are super flattering for mama figures and come in a wide range of great patterns. You can shop online or check out their new store in ifc mall – credit cards at the ready!

Shop 1026-1028, ifc mall, 8 Finance Street, Central, Hong Kong
Tel: 2628 5611

Marks & Spencer
A long-time favourite of every generation, British stalwart Marks & Spencer has something for everyone! M&S are particularly good for one-piece swimsuits, in both classic and bold designs; if you’ve got some bumps and bulges you want to hide, look out for the tummy control innovation that’s conveniently built into many of their swimsuit designs! Don’t forget to check out M&S’s cover-ups and beach accessories too (their big beach totes are always a winner!) to make sure you’ve got your entire beach look down!

See all Marks & Spencer stores in Hong Kong here

We know, we know – SOGO is super crowded at the best of times and don’t even get us started on the mammoth queues! But we also know that come summer, they dedicate an entire floor to swimwear (with some real steals to be had too), which means that with just a little bit of patience, we promise that you’ll find something. Sassy Mama tip: if the mania around the swimwear section gets too much, head to the lingerie section where brands like Embry Form, Charmante and Triumph always have some swimwear options to shop from (and in a much more chilled environment too!). You can also check out some of the smaller department stores around town (like APITA or YATA) for more options.

Causeway Bay: 555 Hennessy Road, Causeway Bay, Hong Kong
Tel: 2833 8338

Tsim Sha Tsui: 12 Salisbury Road, Tsim Sha Tsui, Hong Kong
Tel:3556 1212


Lingerie Specialists


Hailey & Sasha
Hailey & Sasha is renowned for its fully customisable bespoke lingerie service, where you pick everything from the style and colour to the material and detailing of your underwear. They’ve now brought their lingerie know-how to a snazzy swimwear collection, which is full of mix-and-match tops and bottoms in bright summery colours and a range of different styles bound to suit every body shape. Bikinis retail for between $295-395 for tops and under $200 for bottoms, with one-pieces all under $700 – and the option to shop the lot online too. 

Suite 902, 9/F, Union Commercial Building, 12-16 Lyndhurst Terrace, Central, Hong Kong
Tel: 2815 0883  

Not just your go-to for shapewear, French lingerie brand Charmante also carries a collection of stylish swimwear for mamas that gives you built-in support and adds that little sparkle to make sure you’re beach-ready and beautiful. We love their colourful prints in both bikinis and one-pieces so you can choose how much (or how little) you want to show.

Shop 3, G/F, 30-32 Wyndham Street, Wyndham Mansion, Central, Hong Kong
Tel: 2645 6000


For mamas who aren’t afraid to flaunt it, Sheer know a thing or two about flattering your figure with lingerie… and they’ve used that expertise to ensure that they stock some rocking swimwear too! Just like with their awesome range of lingerie, you’ll find swimwear here that promises to hug, lift and shape all the right places. With brands like Eberjey Swim (shown above), Violet LakeDomani and Zimmermann on the racks, this stuff not only looks great but will have you feeling great too!

13 Gough Street, Central, Hong Kong
Tel: 2147 3887  

Rigby & Peller
This British lingerie specialist (granted the Royal Warrant by the Queen of England – which makes Rigby & Peller the official fitter of the queen!) is your go-to store if you want the perfect fit! Stocking uber luxurious brands like Aubade, Andres Sarda, Pain de Sucre and Ritratti that are certain to stay in your swimwear bag for many years to come, their in-depth fitting services definitely get the Sassy Mama seal of approval.

Central: 3/F, Shop 310, The Landmark, 12-16 Des Voeux Road Central, Central, Hong Kong
Tel: 2877 5655

Tsim Sha Tsui: Shop 2118, Harbour City, Canton Road, Tsim Sha Tsui, Hong Kong
Tel: 2175 3050


Online Shops

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For free delivery worldwide and a HUGE (some might even say overwhelming!) range of choices, it just doesn’t get better than ASOS. Whenever we’re on the site, let’s just say that we never manage to close that browser empty-carted! For swimwear that’s super on-trend, go crazy surfing through pages of gorgeous bikinis, tankinis and one-pieces (there were over 1,000 pieces when we last checked), available at pretty much every price point too. Aside from the usual brands (including Freya, Seafolly, Sunseeker, River Island, Ted Baker and French Connection), be sure to check out their own ASOS brand that provides mix and match options in every colour, print and style imaginable. It’s a one-stop shop to deck out the whole family in beach-ready wear!

For blissful beachwear, there’s nowhere better than the aptly named BeachBliss! With a focus on finding great new brands to introduce to their shoppers rather than the same old staples, we’re impressed with BeachBliss’ careful and stylish edit, with cool brands like Voda SwimsL*Space and B Swim. For mamas who want a little bit more oomph to their swimsuits, there’s a great push-up swimsuit section (many have even graced the pages of Sports Illustrated). Most of the goods will set you back between US$50-150, with shipping to Hong Kong ranging between US$17-25… and be sure to check out BeachBliss’ Swim Blog for all their latest promotions and discount codes too!


Figleaves has built up a rep for being the biggest and best one-stop online shop for all things lingerie and swimwear, and a quick glance at their extensive range of swimwear brands should tell you that it’s well deserved! Although they stock all the international staples (FreyaFantasiePanacheSeafollyPour Moi?), we’re mostly loving the look of their in-house lines – Midnight GraceJust Peachy (which even has a Bikini Bar app showing you how to mix and match all the possible combos) and figleaf swimwear. We’ve gone totally gaga for their happy prints, such as the confetti coloured Pina Colada collection shown above! International shipping costs only $73 with orders delivered within 5-10 working days. Also, did we mention that loads of these fun and supportive styles come in sizes up to a GG-cup – what more could a mama want?

Latitude 11 is a Hong Kong based website that offers a year-round, extensive range of top-quality designer-fashion swim and resort wear brands from around the world. It boasts adorable triangle string bikinis and sexy one pieces in tropical, snakeskin, tie dye prints or plain colors. Make sure you check out these sexy styles!

Mer Culture
Mer Culture has a great selection of swimsuits that come in a wide range of colours and exotic patterns that you can mix and match to suit whatever shape or style you love. We love the one-shoulder options as well as the sexiest tankini we have seen yet! Sizing ranges from XS-XL, so no matter your size, you are well sorted. Look out for their new, exotic collection inspired by Greece and Turkey which is on pre-sale very soon (check out their Instagram here for behind the scenes snaps and special discounts!).

There’s only one place online to go for luxury fashion, and that’s Net-A-Porter! So far, we absolutely heart the colour-pop shades and unique prints we’re seeing on their site, including amazing finds from Charlie by Matthew Zinc,MissoniMara Hoffman and Melissa Odabash. Another plus is that shipping costs only $100 whatever the size of your order, with purchases received in two working days. It’s a shopper’s paradise if you’re looking for designer names, plus be sure to check out the sale section for some hidden steals!


With their classy yet one-of-a-kind designs, we’re huge fans of this Hong Kong swimwear brand! Founders Jen and Lulu were frustrated at the limited choices for swimwear in our city, so they decided to break out with their own range of fun, sexy and stylish looks designed to take you from surfing the sea straight to your long seafood lunch in Sai Kung without even breaking a sweat. Going up to UK size 14, we’re loving their new collection ‘From Paris with Love’ – especially the sexy cutouts in their Lovelocks Maillot swimsuit! Shipping is free within Hong Kong and the goods should appear on your doorstep after only three days – get ready to hit the beach, mama!

If you’re in a hurry to get to the beach, then shop away at Shopbop! With worldwide shipping that’s free if you order over $775 and most orders arriving within a week, log on now to make your purchase from brands including celeb faves We Are HandsomeHeidi KleinMara Hoffmann and Tyler Rose Swimwear. You can also get in on swimwear items from many of their signature international brands, including MadewellMarc by Marc Jacobs,Rachel Pally and Tory Burch.


This online boutique will equip you with all the summer goodies you need. With a collection that’s flirty with frilly one-pieces and bright string bikinis, you may just find your dream beach outfit! Their new Sunseeker Resort 2014 selection has a fun selection of loose pants and kaftans to pop on over your swimsuits as well as you trek down to the beach.


Victoria’s Secret
We all agree it’s absolutely ridiculous that Hong Kong’s Victoria Secret only sells beauty products and accessories… Don’t we all wish they stocked their famous sexy swimsuits instead? If you’re desperate to become a VS Angel on the Hong Kong beaches, why not shop online for one of their pretty string bikinis, stunning tankinis or stylish one-pieces? Shipping costs depend on how much you’re buying (ranging from $217 to a whopping $852 if you have more than $7,750 worth of goods – we recommend doing a bulk order with mates, than splitting the costs), so let’s all pray that Hong Kong gets a proper swimsuit section in the ifc store soon!

This Philippines-based and designed brand is absolutely awesome for reasonably priced and on-trend swimwear! We totally adore the colours of the Arabian Summer Swimsuit collection – especially their reversible twist bandeau and multi-way bikini tops (essentially several swimsuits in one = bargain!). Most of their swimwear will set you back around $388-543 (with several pieces currently on sale), and there’s also free shipping for orders over $1,163; be sure to check out Wanderlust’s Loyalty Rewards program where if you spend over $1,550, you’ll get a $233 gift voucher! A serious mama steal!

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