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Finding A Bra That Fits: Lingerie Stores Which Measure Up

Woman's hand in bra drawer
Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For YouStyle For You

Let’s talk lingerie (we mean bras, of course)

The never-ending search for the right bra – we feel your pain! From adolescence to maternity to fluctuating weight, one day your bra will fit, the next day it feels off. You’re not alone. Studies have concluded 80% of women are still wearing ill- fitting bras. But we’re here to help you change that!

Even though many retailers use a standardised sizing that is confusing, limited and outdated, there are brands and specialty shops here in Hong Kong offering more personalised services catering to women’s unique needs. We’ve scoured the streets to find places where you can find a bra that actually fits, no matter what your true size is.

Read more: Our Favourite Lingerie Boutiques In Hong Kong

Sheer bra store



Enjoy a professional fitting at this boutique’s intimate atmosphere, book an appointment for when it suits you or just walk in! Take your time, because you will have more than 40 carefully curated brands to choose from. Price Range: $600 to $1000 on full cup bras.

Sassy Mama Tip: Women with bigger cups find the brand Chantelle a popular choice.

Sheer, Shop 310, 3F, Landmark Atrium, Central, Hong Kong, 2388 2876,

Rigby & Peller

These are fit for a queen (like you!). Get the royal treatment at this British lingerie expert (it’s been granted the Royal Warrant by the Queen of England herself!). The professional lingerie stylists promise, “A visit to a Rigby & Peller Boutique is a true revelation.” Price range: $1000 to $1500 for bras, $600 to $900 for bottoms.

Rigby & Peller, Shop 10, 2-4 Hysan Avenue, Causeway Bay, Hong Kong, 2625 4570, Shop UG-41, Festival Walk Kowloon Tong, 2265 8877 Shop 2118, Harbour City, Tsim Sha Tsui, Hong Kong, 2175 3050 Shop 120, Pioneer Centre, Hong Kong, 2625 4570


BodiBra has some kind of cult following amongst Hong Kong locals. It definitely caught our attention when talking to our friends about finding the right bra in Hong Kong. Not only are the bras made-to-measure, but they also address common issues such as slouched body posture, crooked shoulders, increase of underarm body mass, back pain and many other issues that we never thought can be related to wearing an ill-fitted bra. Price range: starts at $500 for bras.

BodiBra, is available in more than 10 locations in Hong Kong. Find one that’s near you here.

Triumph measuring tape

Simone Pérèle

This is a name that keeps coming up when you combine the luscious words “luxury” and “lingerie”. A French brand founded in 1948, the styles here are elegant and seductive, which makes sense because Madame Simone was a talented corset maker. If you’re looking for something ultra sexy and special (think: honeymoons and wedding anniversaries), it should be your go-to shop. This French lingerie brand is all about delicate details, whether it’s the sweet florals threaded throughout its delice line, or its stylish reducer bras, and most are still current enough for the modern-day women. Price range: $500 to $800.

Sassy Mama Tip: Harvey Nichols stylists will assist you when shopping Simone Pérèle online and it is actually refreshingly personal, just ask!

Simone Pérèle, is available online at Harvey Nichols with free deliveries and returns for orders over $2500.



This shop offers a free 30 to 45 minute free private fitting. Our advice: make the time. Aside from taking your measurements and checking if you are wearing the right cup, the Bra Consultants here share their extensive knowledge on important points women should be aware of when buying bras. They examine factors such as armpit fat or back fat, and explain how wearing the right bra affects those tissues to rejoin your chest. No more guessing your bra size and no more wearing ill-fitting bras! (Price: $350 for the Better Fitted Bra)

Sassy Mama Tip: You’ll need to advise the shop ahead of time if you require an English-speaking underwear consultant!

Braologie, Flat 1-2, 21/F, Shu Hei Causeway Bay Centre,492 Lockhart Road, Causeway Bay, Hong Kong; Unit 1615, 16/F, Office Tower One, Grand Plaza, 625-639 Nathan Road, Mong Kok, Hong Kong;  18/F, Everglory Center, 1B Kimberley Street, Tsim Sha Tsui, Hong Kong,


From Verona, Italy, you can find simple yet elegant styles in any of its four Hong Kong stores. Offering measurement and fitting in stores, choose from bras available in lace, microfiber and cotton. Price range: $300 to $600.

Intimissimi, Causeway Bay Flagship Store – 4 Kai Chiu Road, Causeway Bay, Hong Kong, 2321 0927, 72 Queen’s Road Central, Parker House, Central, Hong Kong; Shop 488A, Level 4, Phase 1, New Town Plaza, Sha Tin, Hong Kong; G-1/F, Burlington House, 94C Nathan Road, Tsim Sha Tsui, Hong Kong,

Woman on bed in bra


It has been around since 1985 and has been specialising in lingerie design ever since. Committed to quality, it makes the garments in Taiwan, a place famous for quality lingerie and garment tailoring and sewing. If your concerns include unwanted and migrated bulges, then give Satami a go. It has bras with special side wings to flatten bulges. Price range: $350 to $500 for functional shaping bras.

Sassy Mama Tip: Try it at home! Satami also boasts an online algorithm that will help you find the perfect fit by taking its 5-minute online Q&A.

Satami has more than 15 physical shops all over Hong Kong. Find one near you here.

Regina Miracle

This is Calvin Klein and Victoria’s Secret manufacturer, which says a lot about what you can expect from its shops (at lower prices!). It’s popular for its signature bonding and seamless bras, which feature smooth lines, giving you a sleek silhouette and overall comfort day in and day out at prices that won’t break the bank. Price range: from $300.

Regina Miracle has 15 shops in Hong Kong. Find one near you here.

Read more: Where To Buy Women’s Swimwear: Hong Kong Stores And Online Sites

Marks & Spencer

Every woman in HK knows M&S. It’s a mum’s go-to shop (especially those with bigger cup sizes and as well as nursing mums). The only issue is that its runs out of sizes sometimes, but don’t worry, if the store doesn’t have your 34C, you can order it online at the UK site and you’ll end up saving more. Price range: from $200.

Marks & Spencer has various locations in Hong Kong. Use its store locator to find a shop near you. Make sure to call before you go to make sure lingerie is available in specific store you are planning to visit.

Marks and Spencer bra woman standing


This tried and tested brand continuously improves its designs with new technology. Check out the super cool Magic Wire, which is a soft, flexible built in support rather than a traditional metal wire. Price range $300 to $500.

Sassy Mama Tip: Triumph’s website offers helpful tips worth reading on bra fitting. Check it out here!

Use the store locator to find a shop near you.


If you don’t want to spend much but also want to find comfortable bras (including maternity ones!), head here. There are quite a few styles on offer (including some great T-shirt bras and bralettes). And if you’re expecting, have a peek at its maternity wear that doesn’t look like maternity clothes, you might find a steal! Price range: bras from $69 to $199, maternity bras from $139 to $199.

Use its store locator for your convenience.

Victoria’s Secret

Even though its HK stores don’t carry bras, we can’t forget this favourite brand (especially those who have cups E & F). Many mums love VS for its sexy designs and T-shirt bras.  Check out its website for a wide selection of bras and bralettes. Price range: $300 to $500.

Victoria’s Secret, Shop 1037, Level 1, ifc mall, 8 Finance Street, Central, Hong Kong, 2865 7999, Shop 1079, Level 1, YOHO Mall, No.9 Yuen Lung Street, New Territories, Hong Kong, 2348 7999

Mother Court

We’re just adding this one in here in case you’re an expecting mum who really needs a good fitting maternity (or nursing) bras. Mother Court also carries international maternity wear, as well as children’s clothing, cots, prams, and other baby necessities.

Mother Court, Room 107, 1/F, Melbourne Plaza, 33 Queen’s Road Central, Central, Hong Kong; Shop 5B, G/F, 33 Sharp Street East, Causeway Bay, Hong Kong; Shop 29, Level 1, Discovery Park Shopping Centre, Tsuen Wan, N.T., Hong Kong,

Feature image by Getty Images; Image #1 courtesy of SheerImage #2 courtesy of Marks & Spencer; Image #3 courtesy of Triumph

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