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Send your kids off in style this school year, with a brand-new backpack! We’ve curated a selection of practical, ergonomic and stylish school bags perfect for toddlers, kids and teens.
Finding the perfect school backpack isn’t always easy! Finding a backpack that is well-designed, practical, durable and lightweight enough for young backs seems like a daunting task. What’s more, it needs to pass the ultimate test: being loved and worn by your kids! Thankfully, Sassy Mama has rounded up our top picks of popular backpack brands and stores where you can explore a variety of kids school bags all in one place. With these options, you can rest easy knowing your children will have quality backpacks that are both functional and built to last.
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Moonrock – Caring for kids’ well-being to the moon and back
Moonrock’s team of professional designers has created bags for your tots that are compact, lightweight and not to mention durable, meaning their physical burdens are minimised thanks to the comfortable feel. With multiple series of ergonomic backpacks — which won a Red Dot Design Award in 2019 — and customisable options available, your little ones will enjoy Moonrock’s cool designs while you enjoy the health benefits they will bring! (healthy kids = happy kids!)
Moonrock, various locations across Hong Kong, stock available at most Aeon and SOGO stores, www.moonrockbags.com
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SPI – Sorting out children’s posture one backpack at a time
SPI has one goal and it’s to get kids to stand straight. To that end, every aspect of its bags is designed for young shoulders and backs, from its ergonomic spine plate and chest belts to its s-shaped straps. These convenient and colourful bags are also water repellent and use smooth and strong zippers, ensuring longevity.
SPI, various stockists across Hong Kong, spi.com.hk
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Samsonite – Sammies Dreams children’s bags adorned with cute animals
While you might turn to Samsonite for your family’s luggage needs, did you know you can also pick up kids’ backpacks here, each featuring an adorable animal? If your little one is going through a koala, sloth or cat phase, now is the perfect time to snag one of these lightweight bags for $320.
Samsonite, various locations across Hong Kong, www.samsonite.com.hk
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JanSport – Spacious school bags
JanSport backpacks are a timeless choice for kids, combining durability with fun, vibrant designs. Known for their spacious compartments and comfortable fit, these backpacks are perfect for carrying everything from school supplies to sports gear. As a brand with a consistent output of design collaborations, you’re likely to find a bag that suits your child’s interests!
JanSport, various locations across Hong Kong, www.jansport.com
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Tiger Family – Hong Kong’s leading ergonomic school bag brand
Tiger Family has been lauded for its aesthetic and ergonomic school bags for over 50 years. Its award-winning Ergo Spine System 360 bag reduces shoulder pressure by 66% and uses waterproof, non-toxic materials, ensuring kids’ safety and durability. Tiger Family prioritises sustainability by converting recycled plastic bottles into textile yarn. Eco-conscious mamas should also check out the Go Ocean and Go Green options.
Tiger Family, various locations across Hong Kong, 6819 2892, tigerfamily.hk
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Decathlon – Sporty, affordable bags for kids and hiking backpacks
If you’re a hiking family with kids old enough to carry their own bags, you can’t go wrong with Decathlon’s offerings. Available in a variety of colours and sizes, with different features and types of zips, compartments and straps, Decathlon has so many options you’re sure to find what you need here. Plus, when the little ones start attending sporty after-school classes, you’re going to want them to have a dedicated gym bag so they’re not putting their school books in with their sweaty clothes!
Decathlon, various locations across Hong Kong, www.decathlon.com.hk
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KAGS – Dedicated bag brand for kids founded by parents
Short for ‘kids bags’, KAGS was founded by a group of parents who understood that children need a good balance of functionality and trendy aesthetics in their school bags. This led to a series of ultra-lightweight, stylish and spinal-protective bags that have been gaining popularity since its launch in 2015. In addition to grabbing an ergonomic bag here, you can also pick up patches to customise the bag, colourful tracker tags and even BPA-free water bottles as well as other school accessories.
Sassy Mama Tip: KAGS is currently running a summer sale where everything is 25% off with the code summer2026. It offers free shipping on orders above $301.
KAGS, www.mykags.com
Fjällräven Kånken – Comfortable and lightweight backpacks for all ages!
Fjällräven proudly states that it created the backpack that straightened up a whole generation’s spines. Recognising the rise of back problems in younger individuals as early as the late ’70s, this brand developed these innovative backpacks. With their Swedish design, Kånken bags are perfect for kids, teens and adults alike. Although they come with a slightly higher price tag, the investment and not to mention the durability and ergonomic support, is well worth the price.
Fjällräven Kånken, various locations across Hong Kong, www.fjallravenasia.com
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Millton — Ergonomic school bags with cute and fandom-related designs
The ideal blend of cutesy and comfort, Millton specialises in ergonomic school bags, so much so that it won the Innovation Award for Ergonomics in 2025. Whether your young ones are into mermaids, robots, unicorns, space or race cars, there’s something for everyone.
Millton, 2682 0401, www.milltonhk.com
Doughnut — Environmentally friendly backpacks with Sanrio collaborations
The range of Doughnut backpacks is simply irresistible! With their practical yet stylish designs, these bags are perfect for both kids and teens going back to school. Doughnut also offers fantastic themed collections, like the Mystic Club series and futuristic Neospark bags, adding a fun twist to your child’s school gear.
Doughnut, www.doughnutofficial.com
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Mr. Poco – Ergonomic Frii of Norway backpacks
Mr. Poco is your go-to stockist for an impressive selection of school essentials, including expandable backpacks, personalised lunch boxes, water bottles, pencil cases and more. Among its standout offerings are the Frii of Norway school bags, available in a variety of styles from sleek drawstring designs to more traditional backpacks with a spacious capacity of up to 30 litres. Each backpack is crafted with ergonomic features to ensure comfort and support for young learners, no matter how many textbooks they might need to bring home! Plus, with a one-year warranty, parents can shop with confidence, knowing that these durable bags are built to last throughout the school year!
Mr. Poco, Unit 406, 4/F, Victory Factory Building, 16 Wong Chuk Hang Road, Wong Chuk Hang, Hong Kong (by appointment only), WhatsApp: 5604 2173, www.mrpoco.com
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Cath Kidston – Darling floral prints for backpacks
Cath Kidston backpacks offer up a delightful collection for children, featuring floral prints and stylish designs perfect for the entire school year. With an array of cute backpacks, accessories and apparel, your little one is sure to make a sweet statement as they head to school. Plus, you can always get a little something for yourself while you’re browsing the aisles at Cath Kidston! (we won’t tell!)
Cath Kidston, various locations across Hong Kong, WhatsApp: 9035 8665, www.cathkidston.hk
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Dr. Kong — Backpacks for toddlers and up from the renowned footwear specialist
When it comes to backpacks, it’s no surprise that leading footwear specialist, Dr. Kong, is also featured. A brand dedicated to promoting foot health and comfort, its focus on ergonomic design packaged in sweet, wearable designs has expanded to the realm of spine pressure-free backpacks.
Dr. Kong, various locations across Hong Kong, www.dr-kong.com.hk
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The North Face — Modern and multipurpose backpacks for kids and teens
The North Face is truly an iconic brand, renowned not just for its outdoor clothing and travel accessories but also for its stylish and modern design. Perfect for teens, these bags are ideal for athletic and fast-paced lifestyles, seamlessly transitioning from the classroom to after-school activities and even to weekend hiking adventures.
The North Face, www.thenorthface.com.hk
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Kipling – Chic backpacks for tweens and teens!
Trendy kids will adore Kipling’s ultra-lightweight and durable backpacks, designed to withstand the rigours (and any potential accidents!) of the entire academic year. These designs are perfect for teens transitioning out of high school or high school students ready to upgrade from their kids backpacks.
Kipling, various locations across Hong Kong, www.kipling.com.hk
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American Tourister — The luggage brand with affordability and quality in mind
The popular luggage brand is a go-to for all sorts of travel, even the daily commute to school! With backpacks that are as durable and lightweight as its luggage, you can rest assured when it comes to a school bag for your little one. The Little Carter, the junior to the adult-sized Carter, is a great option for school thanks to its eco-friendly and fluorine-free Water Resistant Treatment. Toss in all your digital smart gadgets without the fear of getting wet during rainy days!
American Tourister, various locations across Hong Kong, www.americantourister.com.hk
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More Places To Buy School Bags And Backpacks
- SOGO — Department store with school bags and backpacks. www.sogo.com.hk
- Wing On — Multi-brand department store that stocks school supplies. www.shop.wingon.hk
- Next Direct — Shop online for kids’ backpacks. www.nextdirect.com
- Zalora — Online store with bags and accessories. www.zalora.com.hk
- Aeon — Look to the bigger branches for a range of back-to-school supplies including backpacks. www.aeonstores.com.hk
- Baby Central — Backpacks for toddlers. www.babycentral.com.hk
- Island Wake — Stocks surf brands like Rip Curl and Billabong. www.islandwake.com
- Hallmark — Snag adorable themed mini backpacks (like Chewbacca, Ghostbusters, Mickey Mouse and more). www.hallmark.com
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