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Send your kids off in style this school year, with a brand-new backpack! We’ve curated a selection of practical, ergonomic and stylish school bags perfect for toddlers, kids and teens.
Finding the perfect school backpack isn’t always easy! Finding a backpack that is well-designed, practical, durable and lightweight enough for young backs seems like a daunting task. What’s more, it needs to pass the ultimate test: being loved and worn by your kids! Thankfully, Sassy Mama has rounded up our top picks of popular backpack brands and stores where you can explore a variety of kids school bags all in one place. With these options, you can rest easy knowing your children will have quality backpacks that are both functional and built to last.
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Tiger Family – Hong Kong’s leading ergonomic school bag brand
What do we love more than stylish, sustainable school bags? Ones that are also comfortable for little shoulders, of course! Tiger Family has been lauded for its aesthetic and ergonomic school bags for over 50 years, and is the only school bag brand recommended by the Hong Kong Chiropractors’ Association this year. Their award-winning Ergo Spine System 360 bag reduces shoulder pressure by 66% and uses waterproof, non-toxic materials, ensuring kids’ safety and durability. Tiger Family prioritises sustainability by converting recycled plastic bottles into textile yarn. Eco-conscious mamas should also check out the Go Ocean and Go Green options.
Sassy Mama Tip: Keep an eye out for Tiger Family’s Book Fair Promotion from 16 to 22 July, where you’ll get 15% off ergonomic school bags and a free gift pack, and the Back To School Promotion offering the same discount until 31 August.
Tiger Family, various locations across Hong Kong, 6819 2892, www.facebook.com/TigerFamilyHK, tigerfamily.hk
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Doughnut — Environmentally friendly backpacks with Sanrio collaborations
The range of Doughnut backpacks is simply irresistible! With their practical yet stylish designs, these bags are perfect for both kids and teens going back to school. Doughnut also offers fantastic themed collections, like the recently launched Doughnut x Pompompurin series, adding a fun twist to your child’s school gear.
Doughnut, www.doughnutofficial.com
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Fjällräven Kånken – Comfortable and lightweight backpacks for all ages!
Fjällräven proudly states that they created the backpack that straightened up a whole generation’s spines. Recognising the rise of back problems in younger individuals as early as the late ’70s, they developed these innovative backpacks. With their Swedish design, Kånken bags are perfect for kids, teens and adults alike. Although they come with a slightly higher price tag, the investment and not to mention the durability and ergonomic support, is well worth the price.
Fjällräven Kånken, various locations across Hong Kong, www.fjallravenasia.com
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Mr.Poco – Ergonomic Frii of Norway backpacks
Mr. Poco is your go-to stockist for an impressive selection of school essentials, including expandable backpacks, personalised lunch boxes, water bottles, pencil cases and more. Among their standout offerings are the Frii of Norway school bags, available in a variety of styles from sleek drawstring designs to more traditional backpacks with a spacious capacity of up to 30 litres. Each backpack is crafted with ergonomic features to ensure comfort and support for young learners, no matter how many textbooks they might need to bring home! Plus, with a one-year warranty, parents can shop with confidence, knowing that these durable bags are built to last throughout the school year!
Mr. Poco, Unit 406, 4/F, Victory Factory Building, 16 Wong Chuk Hang Road, Wong Chuk Hang (by appointment only), www.mrpoco.com
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Moonrock – Caring for their well-being to the moon and back
Moonrock’s team of professional designers has created bags for your tots that are compact, lightweight and not to mention durable, meaning their physical burdens are minimised thanks to their comfortable feel. With four series of ergonomic backpacks and customisable options available, your little ones will enjoy the cool designs while you enjoy the health benefits they will bring! (healthy kids = happy kids!)
Moonrock, various locations across Hong Kong, stock available at most Aeon and SOGO stores, www.moonrockbags.com
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Cath Kidston – Darling floral prints for backpacks
Cath Kidston backpacks offer up a delightful collection for children, featuring floral prints and stylish designs perfect for the entire school year. With an array of cute backpacks, accessories and apparel, your little one is sure to make a sweet statement as they head to school. Plus, you can always get a little something for yourself while you’re browsing the aisles at Cath Kidston! (we won’t tell!)
Cath Kidston, various locations across Hong Kong, WhatsApp: 9035 8665, www.cathkidston.hk
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Kipling – Chic backpacks for tweens and teens!
Trendy kids will adore Kipling’s ultra-lightweight and durable backpacks, designed to withstand the rigours (and any potential accidents!) of the entire academic year. Their designs are perfect for teens transitioning out of high school or high school students ready to upgrade from their kids backpacks.
Kipling, various locations across Hong Kong, www.kipling.com.hk
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The North Face — Modern and multi-purpose backpacks
The North Face is truly an iconic brand, renowned not just for its outdoor clothing and travel accessories but also for its stylish and modern design. Perfect for teens, these bags are ideal for athletic and fast-paced lifestyles, seamlessly transitioning from the classroom to after-school activities and even to weekend hiking adventures.
The North Face, www.thenorthface.com.hk
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Dr.Kong — Backpacks from the renowned footwear specialist
When it comes to backpacks, it’s no surprise that leading footwear specialist, Dr.Kong, is also featured. A brand dedicated to promoting foot health and comfort, their focus on ergonomic design packaged in sweet, wearable designs has expanded to the realm of spine pressure-free backpacks.
Dr.Kong, www.dr-kong.com.hk
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American Tourister — The luggage brand with affordability and quality in mind
The popular luggage brand is a go-to for all sorts of travel, even the daily commute to school! With backpacks that are as durable and lightweight as their luggage, you can rest assured when it comes to a school bag for your little one. The Little Carter, the junior to the adult-sized Carter, is a great option for school thanks to its eco-friendly and fluorine-free Water Resistant Treatment. Toss in all your digital smart gadgets without the fear of getting wet during rainy days!
American Tourister, various locations across Hong Kong, www.americantourister.com.hk
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JanSport – Spacious school bags
JanSport backpacks are a timeless choice for kids, combining durability with fun, vibrant designs. Known for their spacious compartments and comfortable fit, these backpacks are perfect for carrying everything from school supplies to sports gear. As a brand with a consistent output of design collaborations, you’re likely to find a bag that suits your child’s interests!
JanSport, various locations across Hong Kong, www.jansport.com
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More Places To Buy School Bags And Backpacks
- Decathlon — Sports store with kids’ backpacks. www.decathlon.com.hk
- SOGO — Department store with school bags and backpacks. www.sogo.com.hk
- Wing On — Multi-brand department store that stocks school supplies. www.shop.wingon.hk
- Next Direct — Shop online for kids’ backpacks. www.nextdirect.com
- Zalora — Online store with bags and accessories. www.zalora.com.hk
- Aeon — Look to the bigger branches for a range of back-to-school supplies including backpacks. www.aeonstores.com.hk
- Baby Central — Backpacks for toddlers. www.babycentral.com.hk
- Island Wake — Stocks surf brands like Rip Curl and Billabong. www.islandwake.com
- Hallmark — One of the few stockists for Smiggle products in Hong Kong. www.hallmark.com
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